Major steps towards implementation of autonomous and connected transport are being taken nowadays. The trend of automation technology being used in vehicles by the most important vehicle manufacturing industries is expected to move closer to high or fully Autonomous Vehicles (AVs) through technological advancements in sectors of robotics and artificial intelligence. Vehicles with autonomous driving capabilities are planning to be available on market, in full scale, in the next years. In the longer term substantial benefits are mainly expected for accessibility to transport, safety, traffic flow, emissions, fuel use and comfort. All these potential societal benefits will not be achieved unless AVs are accepted and used by a critical mass of people. Addressing these challenges, this paper: (a) proposes a technology acceptance modelling process by extending the original Technology Acceptance Model (TAM) to explain and predict consumers’ intensions towards AVs, (b) based on the proposed TAM-extended framework, a 30-question survey was conducted in order to investigate the factors influencing consumers’ intensions to use and accept AVs. Results show that the constructs of perceived usefulness, perceived ease to use, perceived trust and social influence, are all useful predictors of behavioral intentions to have or use AVs, with perceived usefulness having the strongest impact. The insights derived from this study could significantly contribute to ongoing research related to technology acceptance of AVs and are expected to allow automobile industries to improve their design and technology.

An empirical investigation on consumers’ intentions towards autonomous driving

The main aim of this study was to use an adapted version of the Unified Theory of Acceptance and Use of Technology (UTAUT) to investigate the factors that influence users’ acceptance of automated road transport systems (ARTS). A questionnaire survey was administered to 315 users of a CityMobil2 ARTS demonstration in the city of Trikala, Greece. Results provide evidence of the usefulness of the UTAUT framework for increasing our understanding of how public acceptance of these automated vehicles might be maximised. Hedonic Motivation, or users’ enjoyment of the system, had a strong impact on Behavioural Intentions to use ARTS in the future, with Performance Expectancy, Social Influence and Facilitating Conditions also having significant effects. The anticipated effect of Effort Expectancy did not emerge from this study, suggesting that the level of effort required is unlikely to be a critical factor in consumers’ decisions about using ARTS. Based on these results, a number of modifications to UTAUT are suggested for future applications in the context of automated transport. It is recommended that designers and developers should consider the above issues when implementing more permanent versions of automated public transport.

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What influences the decision to use automated public transport? Using UTAUT to understand public acceptance of automated road transport systems

Automated driving can fundamentally change road transportation and improve quality of life. However, at present, the role of humans in automated vehicles (AVs) is not clearly established. Interviews were conducted in April and May 2015 with 12 expert researchers in the field of human factors (HFs) of automated driving to identify commonalities and distinctive perspectives regarding HF challenges in the development of AVs. The experts indicated that an AV up to SAE Level 4 should inform its driver about the AV's capabilities and operational status, and ensure safety while changing between automated and manual modes. HF research should particularly address interactions between AVs, human drivers and vulnerable road users. Additionally, driver-training programmes may have to be modified to ensure that humans are capable of using AVs. Finally, a reflection on the interviews is provided, showing discordance between the interviewees’ statements – which appear to be in line with a long history of HFs research – and the rapid development of automation technology. We expect our perspective to be instrumental for stakeholders involved in AV development and instructive to other parties.

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A human factors perspective on automated driving

Shuttles that operate without an onboard driver are currently being developed and tested in various projects worldwide. However, there is a paucity of knowledge on the determinants of acceptance of driverless shuttles in large cross-national samples. In the present study, we surveyed 10,000 respondents on the acceptance of driverless vehicles and sociodemographic characteristics, using a 94-item online questionnaire. After data filtering, data of 7,755 respondents from 116 countries were retained. Respondents reported that they would enjoy taking a ride in a driverless vehicle (mean = 4.90 on a scale from 1 = disagree strongly to 6 = agree strongly). We further found that the scores on the questionnaire items were most appropriately explained through a general acceptance component, which had loadings of about 0.7 for items pertaining to the usefulness of driverless vehicles and loadings between 0.5 and 0.6 for items concerning the intention to use, ease of use, pleasure, and trust in driverless vehicles, as well as knowledge of mobility-related developments. Additional components were identified as thrill seeking, wanting to be in control manually, supporting a car-free environment, and being comfortable with technology. Correlations between sociodemographic characteristics and general acceptance scores were small (<0.20), yet interpretable (e.g., people who reported difficulty with finding a parking space were more accepting towards driverless vehicles). Finally, we found that the GDP per capita of the respondents’ country was predictive of countries’ mean general acceptance score ( across 43 countries with 25 or more respondents). In conclusion, self-reported acceptance of driverless vehicles is more strongly determined by domain-specific attitudes than by sociodemographic characteristics. We recommend further research, using objective measures, into the hypothesis that national characteristics are a predictor of the acceptance of driverless vehicles.

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Acceptance of driverless vehicles: Results from a large cross-national questionnaire study

Psychosocial factors associated with intended use of automated vehicles: A simulated driving study

As research into innovative forms of automated transportation systems gains momentum, it is important that we develop an understanding of the factors that will impact the adoption of these systems. In an effort to address this issue, the European project CityMobil2 is collecting data around large-scale demonstrations of Automated Road Transport Systems (ARTS) in a number of cities across Europe. For these systems to be successful, user acceptance is vital. The current study used the Unified Theory of Acceptance and Use of Technology (UTAUT) to investigate the factors which might influence acceptance of ARTS vehicles, which were operational in two locations in Europe. The results indicate that the UTAUT constructs of performance expectancy, effort expectancy and social influence were all useful predictors of behavioural intentions to use ARTS, with performance expectancy having the strongest impact. However, it would appear that other factors are also needed in order for the model to strongly predict behavioural intentions in an automated transport context. Based on these findings, a number of implications for developers and ideas for future research are suggested.

https://cyberleninka.org/article/n/651352.pdf

Acceptance of Automated Road Transport Systems (ARTS): An adaptation of the UTAUT model

In this paper, a study on public opinions towards implementation of automated vehicles in urban areas is reported which is based on a survey in La Rochelle. This was a part of the evaluation activities on the automated vehicle demonstrated in the city. According to the surveys, public attitudes were positive towards implementation of automated buses in urban areas. The most attractive benefit of automated buses would be lower bus fares because of no driver costs. About two thirds of people surveyed would consider taking automated buses if both automated and conventional buses were available on a route. Passenger security would be one of most concerned issues for automated buses especially during night time services. The public attitudes towards automated cars in urban areas were also positive. More than half of the people surveyed stated that they would consider using automated cars if they become available, with three quarters being interested in owning an automated cars, and one quarter in sharing automated cars through services such as car-sharing, car-pooling, or taxis.

Public Views towards Implementation of Automated Vehicles in Urban Areas

In this paper, public opinions towards implementation of automated buses are reported which are based on a survey in La Rochelle. This is a part of work of European CityMobil2 project. La Rochelle was one of cities selected to demonstrate automated road vehicles in the project. Six automated mini buses were demonstrated on public roads for 6 months. According to the surveys, the public are positive towards implementation of automated buses. The potential of reduced bus fares (no driver costs) and improved service quality was attractive to the people surveyed. User security is one the issues identified for the public transport service especially for evening and night operations.

Tatiana Graindorge

Papers

Acceptance of Automated Road Transport Systems (ARTS): An adaptation of the UTAUT model

Public Views towards Implementation of Automated Vehicles in Urban Areas

Public Opinions towards Implementation of Automated Buses in Urban Areas