T
Terrence H. Witkowski
Researcher at California State University, Long Beach
Publications - 71
Citations - 1442
Terrence H. Witkowski is an academic researcher from California State University, Long Beach. The author has contributed to research in topics: Consumption (sociology) & Consumption (economics). The author has an hindex of 20, co-authored 69 publications receiving 1380 citations. Previous affiliations of Terrence H. Witkowski include California State University.
Papers
More filters
Journal Article
Comparative service quality: German and American ratings across service settings
TL;DR: In this paper, the authors compared ratings of banks, medical care, retail clothing stores, postal facilities, and restaurants in Germany and the United States using items from established measures of service quality, and found that German respondents had lower service expectations, and generally lower perceived service outcomes than did the American subjects.
Journal ArticleDOI
Comparative service quality: German and American ratings across service settings
TL;DR: In this paper, the authors compared ratings of banks, medical care, retail clothing stores, postal facilities, and restaurants in Germany and the United States using items from established measures of service quality, and found that German respondents had lower service expectations, and generally lower perceived service outcomes than did the American subjects.
BookDOI
Marketing and semiotics : new directions in the study of signs for sale
Journal ArticleDOI
Food Marketing and Obesity in Developing Countries: Analysis, Ethics, and Public Policy
TL;DR: In this article, the authors introduce a model of how development processes, biological factors, and food marketing practices are influencing the human energy equation in the less affluent world, and then turn to an ethical analysis of food marketing and obesity and to a formulation of broad ethical guidelines derived from marketing theory.