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Thomas Hove

Researcher at Hanyang University

Publications -  56
Citations -  1727

Thomas Hove is an academic researcher from Hanyang University. The author has contributed to research in topics: Persuasion & Risk perception. The author has an hindex of 20, co-authored 56 publications receiving 1367 citations. Previous affiliations of Thomas Hove include University of Wisconsin-Madison & Michigan State University.

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Reduced Harm or Another Gateway to Smoking? Source, Message, and Information Characteristics of E-Cigarette Videos on YouTube

TL;DR: These videos highlight e-cigarettes' economic and social benefits and convey certain health claims that have been proscribed by the U.S. Food and Drug Administration, the prevalence of which warrants ongoing monitoring and regulatory guidelines for online e-cigarette marketing.
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The Networked Public Sphere

TL;DR: In this article, the authors argue that in order to maintain Habermas's larger democratic project, we will have to rethink theoretical assumptions linked to its neo-Parsonsian systems theoretical foundations and to systematically integrate new network forms of social life into theory.
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Content analysis of antismoking videos on YouTube: message sensation value, message appeals, and their relationships with viewer responses

TL;DR: This content-analytic study examines 934 antismoking video clips on YouTube for the following characteristics: message sensation value (MSV) and three types of message appeal and these four characteristics are linked to YouTube's interactive audience response mechanisms to capture message reach, viewer preference and viewer engagement.
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Engagement across three social media platforms: An exploratory study of a cause-related PR campaign

TL;DR: In this paper, the authors analyzed a social media campaign promoting child welfare to explore the associations among people's social media use, their engagement with different social media platforms (blog, Facebook page, Twitter account), and three intended behavioral outcomes (social media behavior, offline communication behavior, and helping behavior).