MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

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Modern Applied Statistics With S

The author systematically examines one of the important issues of information — establishing the market price. He introduces the concept of «search» — where a buyer wanting to get a better price, is forced to question sellers. The article deals with various aspects of finding the necessary information.

Economics of Information

The authors examine the implications of electronic shopping for consumers, retailers, and manufacturers. They assume that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings. They examine these advantages as a function of typical consumer goals and the types of products and services being sought and offer conclusions regarding consumer incentives and disincentives to purchase through interactive home shopping vis-à-vis traditional retail formats. The authors discuss implications for industry structure as they pertain to competition among retailers, competition among manufacturers, and retailer-manufacturer relationships.

Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in

Advances in electronic banking technology have created novel ways of handling daily banking affairs, especially via the online banking channel. The acceptance of online banking services has been rapid in many parts of the world, and in the leading e‐banking countries the number of e‐banking contracts has exceeded 50 percent. Investigates online banking acceptance in the light of the traditional technology acceptance model (TAM), which is leveraged into the online environment. On the basis of a focus group interview with banking professionals, TAM literature and e‐banking studies, we develop a model indicating online‐banking acceptance among private banking customers in Finland. The model was tested with a survey sample (n=268). The findings of the study indicate that perceived usefulness and information on online banking on the Web site were the main factors influencing online‐banking acceptance.

http://ce.sharif.edu/courses/86-87/1/ce428/resources/root/service_Quality_control/9.Consumer%20acceptance%20of%20online%20banking%20an%20extension%20of%20the%20.pdf

Consumer acceptance of online banking: an extension of the technology acceptance model

* The Financial Services Environment. * The Financial Services Consumer. * Identifying and Targeting Financial Prospects. * Development and Management of Financial Products. * Branch Networks and Distribution Through Branches. * Technology-Driven Distribution Channels. * Pricing for Financial Services. * Financial Services Promotion. * Customer Retention and Customer Loyalty. * Relationship Marketing. * Corporate Financial Services Marketing. * Projects.

Financial Services Marketing

Summary
Plant–pollinator interactions are affected by global change, with largely negative impacts on pollination and plant reproduction. Urban areas provide a unique and productive study system for understanding the impacts of many global change drivers on plant–pollinator interactions.
We review the mechanistic pathways through which urban drivers alter plant–pollinator interactions. The literature on urban drivers of plant–pollinator interactions is small but growing and has already produced exciting insights about how population processes or pollinator behaviour interacts with landscape urban drivers to affect pollination outcomes.
Habitat loss and fragmentation can change flower visitation rates and pollination success through changes in pollinator foraging behaviour or through population-level effects on pollinators. Urban environments, where impermeable surface provides an inhospitable matrix, may allow researchers to identify habitat fragments more clearly than in many other environments.
Recent studies have found that non-native plants are not differently preferred by pollinators relative to native plants, therefore removing the basis for expecting pollinator-mediated competition between native and non-native plants in urban habitats. However, non-native species together with managed vegetation may have powerful effects in urban habitats via changes in community-level plant phenology and consequent changes in pollinator phenology.
The current level of climate warming has not caused plants and pollinators to become detectably temporally separated, although at the same time, diversity among species’ phenological responses could buffer plant–pollinator interactions from climate variation. Due to the urban warming effect, cities provide a promising system for better understanding the warming effects on plant–pollinator interactions.
Environmental contaminants such as soil nitrogen and heavy metal pollution have been examined with respect to plant–pollinator interactions in small-scale, mechanistic studies. The extent to which environmental contaminants drive plant–pollinator interactions in actual urban landscapes is, however, currently unknown.
Important knowledge gaps that require research attention include understanding the consequences of plant and pollinator trait filtering on plant–pollinator interactions, and expanding the literature to include underrepresented biomes and pollinator taxa.

https://besjournals.onlinelibrary.wiley.com/doi/pdf/10.1111/1365-2435.12486

Urban drivers of plant-pollinator interactions

Driven by changes in the regulatory environment and pressures on product profitability, market segmentation is increasing in importance as a competitive weapon. However, still too much emphasis is being placed on descriptive studies which do not sufficiently explain differences in financial services consumer behaviour. Reports the results of a qualitative study which attempts to offer a more detailed explanation of financial services consumer behaviour. Investigates consumer‐perceived knowledge, confidence and level of involvement in dealing with financial services, and analyses the impact of these factors on financial services usage. Four segments are identified (Apathetic Minimalists, Capital Accumulators, Cautious Investors, and Financially Confused) which differ in terms of their financial services usage. The results also suggest that consumer‐perceived knowledge and confidence have an impact on the level of potential profitability which can be expected from the segments identified. Further work is be...

Mapping Customer Segments for Personal Financial Services

– To critically assesses the extent to which consumers are being empowered by the internet, focusing specifically on the role of the internet in the context of online pension information provision., – A mixed method study involving focus groups and observational research. Focus groups explored consumer meanings of empowerment and pension information needs. Actual information provision was measured using a content analysis of a sample of 20 pension web sites from 1996 to 2004 accessed from the internet archive., – While consumers generally feel that the internet is empowering, the sense of empowerment has not been fully realised in the context of pensions. The findings reveal gaps between consumer needs for information and information provision with implications for pension providers and consumers., – Relies on consumers' own reported information needs. Pensions are complex and consumers may not fully appreciate the most relevant information in order to make an informed pension decision. Researching professional financial advisors could close the loop and help understand what information consumers should be using to make decisions., – Provides useful insights for pension providers and employers in understanding the value of pension web sites and the features/facilities that consumers value most in using them., – Addresses a key concern of government – insufficient pension provision – and helps to understand how the internet can be used to engage consumers in pensions and encourage them to take greater responsibility for and ownership of their retirement saving.

The internet, information and empowerment

Information search has been identified as the primary reason for Internet use in the UK. It is, therefore, important that companies understand the information requirements of consumers in order to ensure website effectiveness in aiding consumer decision making. This paper explores factors contributing to customer satisfaction and dissatisfaction with current online information provision by retail banks. The research consisted of a two-stage method involving focus groups and a quantitative questionnaire survey of young adult Internet users. Two hundred and fifty three usable questionnaires formed the basis of the quantitative analysis. Factor analysis identified seven key underlying expectation dimensions. An analysis of the most and least important attributes revealed that those contributing to decision-making convenience are preferred over the technological entertainment value of the site. The results provide an indication of the website features and design most likely to attract and retain customers.

https://link.springer.com/content/pdf/10.1057%2Fpalgrave.fsm.4770061.pdf

Tina Harrison

Papers

Financial Services Marketing

Urban drivers of plant-pollinator interactions

Mapping Customer Segments for Personal Financial Services

The internet, information and empowerment

Consumer expectations of online information provided by bank websites