T
Tone Lægreid
Researcher at Lillehammer University College
Publications - 1
Citations - 13
Tone Lægreid is an academic researcher from Lillehammer University College. The author has contributed to research in topics: Marketing mix. The author has an hindex of 1, co-authored 1 publications receiving 11 citations.
Papers
More filters
Journal Article
The Sponsorship Motive Matrix (SMM): A Framework for Categorising Firms’ Motives for Sponsoring Sports Events
TL;DR: For example, Alexandris et al. as mentioned in this paper found that event sponsorship has a positive impact on return on investment (ROI) and influences customers' awareness, firm image, goodwill and recall recognition of the sponsor.