Social identity theory and the organization

The Market for Virtue: The Potential and Limits of Corporate Social Responsibility. By David Vogel. Washington, DC: The Brookings Institute, 2005. 222p. $28.95.Is there a “market for virtue”? If so, what can it do, and what can it not do to improve our world? In his incisive new book, David Vogel takes aim at these questions and the now-fashionable claim that there is a business case for corporate social responsibility (CSR). He concludes that there is no business case that can be generalized to all firms per se, but there is a political case for broadening what we mean by that much-used term.

The Market for Virtue: The Potential and Limits of Corporate Social Responsibility

Abstract : A study is reported of the variations in organizational commitment and job satisfaction, as related to subsequent turnover in a sample of recently-employed psychiatric technician trainees. A longitudinal study was made across a 10 1/2 month period, with attitude measures collected at four points in time. For this sample, job satisfaction measures appeared better able to differentiate future stayers from leavers in the earliest phase of the study. With the passage of time, organizational commitment measures proved to be a better predictor of turnover, and job satisfaction failed to predict turnover. The findings are discussed in the light of other related studies, and possible explanations are examined. (Modified author abstract)

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Organizational Commitment, Job Satisfaction and Turnover Among Psychiatric Technicians. Technical Report No. 16.

This article aims to consolidate the psychological microfoundations of corporate social responsibility (CSR) by taking stock and evaluating the recent surge of person-focused CSR research. With a systematic review, the authors identify, synthesize, and organize three streams of micro-CSR studies—focused on (i) individual drivers of CSR engagement, (ii) individual processes of CSR evaluations, and (iii) individual reactions to CSR initiatives—into a coherent behavioral framework. This review highlights significant gaps, methodological issues, and imbalances in the treatment of the three components in prior micro-CSR research. It uncovers the need to conceptualize how multiple drivers of CSR interact and how the plurality of mechanisms and boundary conditions that can explain individual reactions to CSR might be integrated theoretically. By organizing micro-CSR studies into a coherent framework, this review also reveals the lack of connections within and between substreams of micro-CSR research; to tackle them, this article proposes an agenda for further research, focused on six key challenges.

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The psychological microfoundations of corporate social responsibility: A person-centric systematic review

In many developed economies, changing demographics and economic conditions have given rise to increasingly competitive labour markets, where competition for good employees is strong. Consequently, strategic investments
in attracting suitably qualified and skilled employees are recommended. One such strategy is employer branding. Employer branding in the context of recruitment is the package of psychological, economic, and functional benefits
that potential employees associate with employment with a particular company. Knowledge of these perceptions can help organisations to create an attractive and competitive employer brand. Utilising information economics and signalling theory, we examine the nature and consequences of employer branding. Depth interviews reveal that job seekers evaluate: the attractiveness of employers based on any previous direct work experiences with the employer or in the sector; the clarity, credibility, and consistency of the potential employers’ brand signals; perceptions of the employers’ brand investments; and perceptions of the employers’ product or service brand portfolio.

Employer branding : strategic implications for staffrecruitment

Purpose - This study proposes to examine regret arising from consumer decision-making contexts in cases of stock out situation. Consumer regret under sub-optimal and optimal conditions and its influence on subsequent behavioral intentions of brand switching is investigated. Further, the study examines the effect of regret on brand loyalty and switching behavior. Methodology- Data was collected from a convenient sample of 172 university students by using an online questionnaire circulated through social media platforms. Information about stock-out situation and sub-optimal condition is manipulated by a short excerpt in the questionnaire. Consumer responses in such a situation is measured by Likert type scales. Findings- Data analyses revealed that there is a significant amount of regret experienced by consumers in stock out situations and suboptimal conditions which might lead to brand switching. Conclusins- An enormous intent to switch brand was demonstrated. This denotes that when confronted with a comparable condition of purchasing a substitute brand during a stock out for the preferred brand, an individual may switch from the present vendor.

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Consumer regret arising from sub-optimal conditions in stock- out situations and its’ influence on brand loyalty

Bir iletisim araci olan reklamin dogru ve guvenilir olmasi, toplumun kulturel ve ahlaki yapisina uygun olmasi ve etik ilkeleri icermesi gunumuz isletmeleri icin oldukca onemlidir. Tuketicilerinin etik degerlere daha cok onem verir hale gelmesi, isletmeleri bu konuda daha duyarli hale getirmistir. Reklam etigi literaturu incelendiginde; cinsel ogelerin kullanimi, aldatici reklam, reklamlarda cocuklarin kullanilmasi ve ayrimcilik konulari on plana cikmaktadir. Bu calismada, reklamlarda cinsel ogelerin kullanimi konusu ele alinmistir. Bu calismanin temel amaci, televizyon reklamlarinda kadinin, erkegin ve her ikisinin cinsel obje olarak kullanildigi reklamlara yonelik etik algilamalarin farklilik gosterip gostermediginin belirlenmesidir. Ayrica, tuketicilerin ahlak felsefelerinin (idealizm ve rolativizm) reklamlara yonelik etik yargilama uzerindeki etkisi bu calismada ele alinmistir. Calisma iki asamadan olusmaktadir. Birinci asamada, uygulamada kullanilacak uc reklamin secimi icin reklamcilik konusundaki uzmanlarla bir on arastirma yapilmistir. Ikinci asamada ise secilen reklamlar kolayda ornekleme yoluyla belirlenen tuketicilere izlettirilerek, her bir reklama yonelik etik yargilamalari ve kisisel ahlak felsefeleri olculmustur. Yapilan analizler sonucunda, erkegin cinsel obje olarak kullanildigi reklamlara iliskin etik degerlendirmelerin izleyicilerin cinsiyetine gore farklilastigi belirlenmistir. Ayrica, rolativizmin etik degerlendirme uzerinde negatif bir etkisin oldugu tespit edilirken, idealizmin anlamli bir etkisinin olmadigi belirlenmistir. Bu bulgulara iliskin teorik ve uygulamaya yonelik oneriler sunulmustur

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Advertising ethics: perceptions of sex appeals in television advertising

Rekabetin yogun bir bicimde yasandigi gunumuz dunyasinda uretilen urunlerin musteri memnuniyeti yaratabilmesini saglayan en onemli unsurlardan biri urun kalitesidir. Kaliteli urun tuketicilerde baglilik yaratabilmekte ve bu baglilik firmanin musterilerini, dolayisiyla karliligini artirmaktadir. Urun kalitesinin bu kadar onemli olmasi firmalari kalite uzerine odaklanmaya itmektedir. Ancak kalite kavrami subjektif yargilar icerdigi icin olcumu kolay degildir. Ozellikle hizmet kalitesinin olcumu, hizmetlerin fiziksel mallardan farkli ozellikleri olmasi nedeniyle daha zordur. Bu nedenle son yillarda hizmet kalitesinin olcumune yonelik firmalar ve akademisyenler tarafindan cesitli teknikler gelistirilmeye calisilmistir. SERVQUAL teknigi de bunlardan biridir. Bu teknik tuketicilerin bir hizmetten bekledikleri kalite ile algiladiklari kalite arasindaki farki olcmeye ve yorumlamaya dayanir. Bu calismada SERVQUAL teknigi bir otobus isletmesine uygulanmistir. Calismada oncelikli olarak otobus isletmesinin yolcu tasima kalitesini olcmeye yonelik bir olcek gelistirilmis ve hizmet kalitesi alt boyutlarina ayrilmistir. Daha sonra her bir boyut icin beklenen ve algilanan hizmet kalitesi duzeyleri hesaplanarak karsilastirma yapilmistir. Sonuc olarak cevaplayicilarin bir otobus isletmesinden bekledikleri hizmet kalitesi ile Gurkan Turizm’den algiladiklari hizmet kalitesi arasinda olumsuz yonde bir fark ortaya cikmistir. Bu baglamda Gurkan Turizm’e bazi onerilerde bulunularak arastirma sonuclandirilmistir.

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Otobüs i̇şletmeleri̇nde hi̇zmet kali̇tesi̇ni̇n ölçümü- kandira gürkan turi̇zm örneği̇

Ethics has become an attractive research topic in the business literature. However, experimental studies probing the relation between business ethics and perceived firm value are relatively scarce. Accordingly, in this study we examined how unfair business practices affect customers’ perceptions about and intentions towards a company. For this aim, we conducted an experimental study on 406 university students. We used an excerpt to manipulate the information about a hypothetical bank’s way of treatment to its customers (neutral vs. unfair). Than, we examined how different types of information do af fect prospective customers’ evaluations of firm reputation and their intentions to purchase services from the narrated bank. Data analysis revealed that, providing information about unethical business practices of a firm significantly decreased the perceived firm reputation and intentions to purchase services.

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The Impact of Unfair Business Practices on Bank Customers: An Experimental Study Adil Olmayan İşletme Uygulamalarinin Banka Müşterilerinin Niyetleri Üzerindeki Etkisi: Deneysel Bir Çalişma

Umit Alniacik

Papers

Consumer regret arising from sub-optimal conditions in stock- out situations and its’ influence on brand loyalty

Advertising ethics: perceptions of sex appeals in television advertising

Otobüs i̇şletmeleri̇nde hi̇zmet kali̇tesi̇ni̇n ölçümü- kandira gürkan turi̇zm örneği̇

The Impact of Unfair Business Practices on Bank Customers: An Experimental Study Adil Olmayan İşletme Uygulamalarinin Banka Müşterilerinin Niyetleri Üzerindeki Etkisi: Deneysel Bir Çalişma