V
Verolien Cauberghe
Researcher at Ghent University
Publications - 71
Citations - 2122
Verolien Cauberghe is an academic researcher from Ghent University. The author has contributed to research in topics: Crisis communication & Interactivity. The author has an hindex of 21, co-authored 70 publications receiving 1492 citations. Previous affiliations of Verolien Cauberghe include University of Antwerp.
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The impact of expressing mixed valence emotions in organizational crisis communication on consumer’s negative word-of-mouth intention
TL;DR: In this paper, the authors examined the impact of expressing different discrete emotions with a mixed valence (anger and hope) in organizational crisis communication on negative word-of-mouth on social media.
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Fear appeal effectiveness for familiar and unfamiliar issues
TL;DR: In this article, the effect of graphic threat level and amount of information on message effectiveness for an unfamiliar vs a familiar issue was investigated for a sample of 206 Belgians, and it was found that adding information to a weak threat appeal increased perceived severity.
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Impact of flow on recognition of and attitudes towards in-game brand placements: Brand congruence and placement prominence as moderators
TL;DR: This article investigated the influence of game-evoked flow on cognitive and affective outcomes for in-game brand placements and found that experiencing flow while gaming tends to contribute positively to affective outcome, leading to more positive brand attitudes, but it has no impact on cognitive processing or brand recognition.
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Beliefs, intentions, and beyond: A qualitative study on the adoption of sustainable gastrointestinal nematode control practices in Flanders' dairy industry.
TL;DR: A general model for adoption intention of GIN diagnostics on dairy farms is created and the most important factors driving this intention are measured, to identify additional factors impelling this specific behaviour.
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The impact of banners on digital television: the role of program interactivity and product involvement.
TL;DR: The effect of a noninteractive and a medium-interactive television program on recall and brand attitudes for low- and high-involvement products advertised in banners during these programs was investigated.