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Victor A. Barger
Researcher at University of Wisconsin–Whitewater
Publications - 16
Citations - 1193
Victor A. Barger is an academic researcher from University of Wisconsin–Whitewater. The author has contributed to research in topics: Paralanguage & Haptic technology. The author has an hindex of 9, co-authored 16 publications receiving 799 citations. Previous affiliations of Victor A. Barger include University of Wisconsin-Madison.
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Social media and consumer engagement: a review and research agenda
TL;DR: A review of consumer engagement in social media can be found in this article, where a conceptual framework for future research on consumer engagement is proposed. But consumer engagement has not yet been identified as such, making it difficult for academics and practitioners to stay abreast of developments in this area.
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Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda
TL;DR: In this article, an integrated marketing communications (IMCMC) framework for understanding how disparate customer touchpoints impact consumer engagement and profitability in an omni-channel environment is proposed.
Posted Content
In Search of a Surrogate for Touch: The Effect of Haptic Imagery on Perceived Ownership
TL;DR: In this article, the authors investigated the effect of haptic imaging on perceived ownership and found that people who imagine touching an object when their eyes are closed experience a level of perceived ownership similar to that of individuals who actually touch the object.
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In search of a surrogate for touch: The effect of haptic imagery on perceived ownership
TL;DR: In this paper, it was shown that haptic imagery can lead to perceptions of physical control, which in turn increase feelings of ownership, and that the more vivid the haptic images, the greater the perception of control and the feeling of ownership.
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Textual paralanguage and its implications for marketing communications
TL;DR: Textual paralanguage (TPL) as discussed by the authors is a set of nonverbal audible, tactile, and visual elements that supplement or replace written language and can be expressed through words, symbols, images, punctuation, demarcations, or any combination of these elements.