Showing papers in "Journal of Consumer Psychology in 2013"

TL;DR: The authors assess three decades of research on hedonic consumption, emphasizing areas of greatest potential for future exploration, particularly with regard to understanding the sources of pleasure, the manner in which consumers seek it, and the ways in which they might alter their hedonistic consumption decisions to maximize pleasure and happiness.

TL;DR: In this paper, the authors consider the underlying evolutionary motivations for consumption and choice from an evolutionary perspective, highlighting that many consumer choices ultimately function to help fulfill one or more of these evolutionary needs.

TL;DR: In this paper, a customer-brand relationship model is proposed and empirically tested, and the results offer strong support for the unique and important contribution of the AA relationships model as representing consumers' relationship valence with a brand and its salience.

TL;DR: This article found that disclosure prior to exposure to the covert marketing tactic leads only to correction for effects on recall; attitude is as high with a prior disclosure as with placement with no disclosure.

TL;DR: In this paper, it was shown that haptic imagery can lead to perceptions of physical control, which in turn increase feelings of ownership, and that the more vivid the haptic images, the greater the perception of control and the feeling of ownership.

TL;DR: The seven sins of consumer psychology have been identified by as discussed by the authors as a major obstacle in consumer psychology research, including a narrow conception of the scope of consumer behavior research, adoption of a narrow set of theoretical lenses, adherence to a narrow epistemology of consumer research, an almost exclusive emphasis on psychological processes as opposed to psychological content, a strong tendency to overgeneralize from finite empirical results, both as authors and as reviewers, a predisposition to design studies based on methodological convenience rather than on substantive considerations, and a pervasive confusion between "theories of studies" and studies of

TL;DR: In this paper, the authors propose that the ability to recycle may lead to increased resource usage compared to when a recycling option is not available, and show that consumers used more paper while evaluating a pair of scissors when the option to recycle was provided (vs. not provided).

TL;DR: Park et al. as discussed by the authors argue that the distinction between positively and negatively-valenced relationships matters, and open opportunities to further our knowledge about what makes a brand relationship “bad.”

TL;DR: The authors found that people compensate for unfavorable discrepancies between their actual and ideal consumer knowledge with heightened efforts to signal knowledgeability through the content and volume of their word-of-mouth transmissions.

TL;DR: This article showed that people are more willing to donate to a charitable organization when they are temporally or socially distant from the population in need, and that the willingness to donate for a specific person in need is higher when donors are close to the donation target.

TL;DR: This paper propose an intuitive and deliberate framework for understanding the effects of preference construction in choice, arguing that while certain choice effects can be attributed primarily to rapid, unintentional, and intuitive processing, others arise from intentional and deliberate processing.

TL;DR: In this article, the authors examined the hypothesis that sadness' impact on consumption could be attenuated if the choice context counteracted appraisals of helplessness and enhanced a sense of individual control.

TL;DR: In this article, the authors presented a new scale, the health regulatory focus scale, which measures an individual's tendency to use promotion or prevention strategies in the pursuit of health goals.

TL;DR: An overview of the field of evolutionary consumption is provided in this paper, where the evolutionary bases of memory, attitude formation/change, emotions, perception (our five senses), personality, and decision making are addressed.

TL;DR: In this paper, the Attachment-Aversion (AA) Relationship model offers a unifying model of customer-brand relationships, and future research should examine three key factors: how brand perception differs from person perceptions; what role brand experiences play as determinants of customer relationship, and how the AA Relationship model fits with other brand frameworks.

TL;DR: This article found that right-handers, who monitor situational constraints, recall product orientations better and prefer products for which the handle is oriented in the direction of the hand used for grasping.

TL;DR: The Attachment-Aversion Relationship Model proposed by Park, Eisingerich, and Park represents the latest in a series of attempts to expand, refine, and validate the increasingly popular concept of brand relationships.

TL;DR: In this article, the authors investigated if and how the valence of color cues affects moral acceptability of (un)desirable consumer behaviors and found that undesirable behaviors become more acceptable when presented with negatively valenced colors.

TL;DR: This article found that high (low) BII individuals exhibit assimilation (contrast) responses to cultural cues in consumer information-seeking and choice, and the pattern occurs with both subliminal and supraliminal cultural primes, and is mediated by the experience of identity exclusion threat.

TL;DR: This article found that regulatory fit influences the effectiveness of persuasion through two paths: 1) a positive feeling that transfers positivity directly to the target, similar to feelings as information or fluency effects, and 2) a feeling right as "feeling confident about the evaluation" effect where feeling right is feeling confident about one's evaluative judgments of the target that increases reliance on those evaluations.

TL;DR: The authors examined the role of option set desirability in the context of the well-established attraction effect and found that the attraction effect occurs in desirable domains but is eliminated when all the options are undesirable.

TL;DR: The authors examined the influence of appeal scales on the likelihood and magnitude of donation in a large field experiment and found that the leftmost anchor on the appeal scale most strongly influences the likelihood of donating; the lower the anchor, the higher the donation likelihood.

TL;DR: In this paper, the authors examined whether recommendation signage helps or hinders the consumer when faced with choosing from large product assortments, and found that consumers with more developed preferences tend to form larger consideration sets and ultimately experience more difficulty from the decision-making process.

TL;DR: In this article, the authors investigated whether the physical position of a brand image in relation to the customer's image influenced brand evaluations and found that when the brand is promoted as a friend to its customers, consumers evaluate it more positively if the image of the brand was placed horizontally and near to the image.

TL;DR: This article proposed that comparison selection is driven by the task's latitude of acceptance (LOA) and comparison fluency (i.e., the overall ease of making that comparison), and that the LOA curve represents the range and concentration of potentially acceptable comparisons.

TL;DR: This paper explored the value of specific types of word-of-mouth information (numeric ratings and text commentary) for improving forecasts of consumption enjoyment, and presented an anchoring-and-adjustment model in which the relative forecasting error associated with ratings and commentary depends on the extent to which consumer and reviewer have similar product-level preferences.

TL;DR: The authors found that consumers are less likely to buy ethical products than their stated intentions in marketplace polls, due at least in part to the distinct temporal frames guiding their poll responses versus actual purchase decisions.

TL;DR: In this paper, the authors use the extreme example of natural disaster recovery in a community to explore the question "What do material goods intended for personal consumption mean to community?" They use this question to explore how members make sense of material objects that transition from private to public possessions (damaged goods) and public to private possessions (donated goods).

TL;DR: In this article, the authors investigated the psychological processes that underlie whether and how corporate sponsorship impacts an individual's willingness to support nonprofit organizations and suggested that unintended negative outcomes may emerge, and identified a potential mechanism (i.e., donor-company identification) that can mitigate these negative effects.

TL;DR: This paper used psycholinguistic theory to explain how individuals spell auditorily-presented information, and used the framework to predict and test how spelling-related characteristics of brand names and factors related to the context in which brand names are presented (e.g., spelling primes) will make the brands more or less memorable.