Information privacy refers to the desire of individuals to control or have some influence over data about themselves. Advances in information technology have raised concerns about information privacy and its impacts, and have motivated Information Systems researchers to explore information privacy issues, including technical solutions to address these concerns. In this paper, we inform researchers about the current state of information privacy research in IS through a critical analysis of the IS literature that considers information privacy as a key construct. The review of the literature reveals that information privacy is a multilevel concept, but rarely studied as such. We also find that information privacy research has been heavily reliant on studentbased and USA-centric samples, which results in findings of limited generalizability. Information privacy research focuses on explaining and predicting theoretical contributions, with few studies in journal articles focusing on design and action contributions. We recommend that future research should consider different levels of analysis as well as multilevel effects of information privacy. We illustrate this with a multilevel framework for information privacy concerns. We call for research on information privacy to use a broader diversity of sampling populations, and for more design and action information privacy research to be published in journal articles that can result in IT artifacts for protection or control of information privacy.

http://ftp.misq.org/skin/frontend/default/misq/pdf/appendices/2011/BelangerCrosslerAppendices.pdf

Privacy in the digital age: a review of information privacy research in information systems

Work and the Nature of man

While information privacy has been studied in multiple disciplines over the years, the advent of the information age has both elevated the importance of privacy in theory and practice, and increased the relevance of information privacy literature for Information Systems, which has taken a leading role in the theoretical and practical study of information privacy. There is an impressive body of literature on information privacy in IS, and the two Theory and Review articles in this issue of MIS Quarterly review this literature. By integrating these two articles, this paper evaluates the current state of the IS literature on information privacy (where are we now?) and identifies promising research directions for advancing IS research on information privacy (where should we go?). Additional thoughts on further expanding the information privacy research in IS by drawing on related disciplines to enable a multidisciplinary study of information privacy are discussed.

https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID2369375_code1325306.pdf?abstractid=2369375&mirid=1&type=2

State of the Information Privacy Literature: Where are We Now and Where Should We Go?

Purpose: The purpose of this paper is to propose and test a model to better understand brand equity. It seeks to investigate the effects of this construct on consumers' responses using data from two European countries. Design/methodology/approach: Hypotheses were tested using structural equation modeling (SEM). Measurement invariance and stability of the model across the two national samples was assessed using multigroup confirmatory factor analysis. Findings: Results indicate that brand equity dimensions inter-relate. Brand awareness positively impacts perceived quality and brand associations. Brand loyalty is mainly influenced by brand associations. Finally, perceived quality, brand associations and brand loyalty are the main drivers of overall brand equity. Findings also corroborate the positive impact of brand equity on consumers' responses. In addition, the general framework proposed is found to be empirically robust across the studied countries. Only a few differences are observed. Research limitations/implications: A limited set of product categories, brands and countries were used. Practical implications: Findings provide useful guidelines for brand equity management. Managers can complement financial metrics with consumer-based brand equity measures to track brand performance over time and to benchmark against other brands. Building brand equity generates more value for corporations since a more favourable consumer response results from positive brand equity. Originality/value: This study contributes to the scarce international brand equity literature by testing the proposed model using data from a sample of consumers in two European countries. It also enriches the brand equity literature by empirically examining the relationships among consumer-based brand equity dimensions and its effects on consumers' responses.

The influence of brand equity on consumer responses

State of the information privacy literature: where are we now and where should we go?

Group projects represent one of the most realistic approaches to teaching business and marketing skills. In the real world, seldom do individuals work by themselves and make strategic marketing dec...

Learning by Doing: Using Experiential Projects in the Undergraduate Marketing Strategy Course

Reports on a study to determine the influence of acculturation in Hispanic, Asian and black communities to US customs and practices regarding direct response purchasing behavior of self‐image projective products. A survey of students attending a western state university was conducted. The self‐administered questionnaire was developed to assess the following information: degree of acculturation; attitudes toward direct marketing; previous direct purchasing experiences; intention to respond to direct response advertisements of selected self image projective products; and demographic information. Results of Analysis of Variance (ANOVA) yielded significant results at the 0.001 level regarding degree of acculturation by ethnic group. Degree of acculturation by Asians was significantly lower than any other ethnic group as well as compared to American whites. Discusses implications of the findings.

Acculturation and direct purchasing behavior among ethnic groups in the US: implications for business practitioners

Analyses the advertising content of three self‐image projective products (perfume, cosmetics, and women′s apparel) in the UK, German, French, Spanish, and Italian editions of Vogue magazine. Tests for the degree of standardisation versus localisation of the advertising of these products. Suggests that marketers/advertisers standardise perfume advertisements to a greater degree and apparel to a lesser degree.

Advertising practices for self‐image projective products in the New Europe: a print advertising content analysis

Given the growth of health maintenance organizations and preferred physician organizations, the purpose of this study was to determine the salient factors considered when choosing a primary care physician. A list of informational items about physicians not normally included in provider directories but which were indicated by the literature to be important were included in the survey instrument. Employees of a major state university in a south‐western state were surveyed. Results indicated that at the point of selection, the degree of patient satisfaction with the quality of care received and the accessibility of the physician were the two most relevant factors that impacted the choice of a physician. Other factors considered important included interpersonal skills and competence.

What's important in choosing a primary care physician: an analysis of consumer response

Purpose – The purpose of this study is to show manufacturers and dealers of residential air‐conditioning systems how to raise the equity of their brands, enabling them to sell more premium systems and increase their revenues and profit margins.Design/methodology/approach – For such products the consumer decision‐making process is complex and high involvement, and most purchasers are unacquainted with brands. A self‐administered survey was developed to assess which attributes were most important to consumers, to what degree brand influenced the price they would pay, and where they searched for product information, as well as demographic characteristics.Findings – In total, 140 homeowners showed that reliability, serviceability and energy‐saving features were the attributes consumers desired most. Brand name communicated quality to them, but was not an important choice criterion. However, consumers were willing to pay more for an air‐conditioner with a reputation for quality. Results also indicated that con...

Victoria Seitz

Papers

Learning by Doing: Using Experiential Projects in the Undergraduate Marketing Strategy Course

Acculturation and direct purchasing behavior among ethnic groups in the US: implications for business practitioners

Advertising practices for self‐image projective products in the New Europe: a print advertising content analysis

What's important in choosing a primary care physician: an analysis of consumer response

The importance of brand equity on purchasing consumer durables: an analysis of home air‐conditioning systems