Showing papers in "Journal of Consumer Marketing in 2010"
TL;DR: In this article, the authors examined the determinants of green curtailment behaviors and consumer adoption of innovations marketed as green (eco-innovations), and analyzed factors explaining these two types of green behaviors.
Abstract: – Knowledge of green consumer behavior is important for environmental and business reasons. The purpose of this study is to examine the determinants of green curtailment behaviors and consumer adoption of innovations marketed as green (eco‐innovations), and to analyze factors explaining these two types of green behaviors., – The results from a survey on adopters and non‐adopters (n=1,832) of alternative fuel vehicles (AFVs) are reported. Regression analysis on willingness to curtail car use and willingness to adopt a so‐called environmentally friendly car are used to identify significant determinants across the behavioral categories., – The results show that values, beliefs, norms, and habit strength determine willingness to curtail and willingness for eco‐innovation adoption. Personal norms have a strong positive influence on willingness for the behaviors and habit strength has a negative influence. The other determinants have varying influence depending on type of behavior., – A limitation of this study concerns the focus on only one eco‐innovation. However, since the adoption of AFVs is a high involvement behavior, the results carry implications for other high involvement products as well., – Attitudinal factors and habits in combination prove to be effective determinants for curtailment behaviors and willingness to adopt eco‐innovations. In addition, previous adoption is found to be a strong determinant of future willingness to adopt., – The contribution of the paper is the two‐sided approach on green consumer behavior and the result that values, beliefs and norms not only predict low involvement post‐purchase behaviors but also adoption of high involvement eco‐innovations.
485 citations
TL;DR: In this paper, the authors examined critical determinants of US consumers' intentions to use mobile shopping services and to provide implications for retailers and mobile marketers in order to offer mobile shopping service that meet consumers' quality expectations.
Abstract: Purpose – The purpose of this study is to examine critical determinants of US consumers' intentions to use mobile shopping services and to provide implications for retailers and mobile marketers in order to offer mobile shopping services that meet consumers' quality expectations.Design/methodology/approach – A sample of 400 mobile services users drawn from a purchased consumer panel participated in an online survey. The Unified Theory of Acceptance and Use of Technology (UTAUT) model was adapted and incorporated with attitude and hedonic performance expectancy. Two steps of structural equation modeling were used to validate the measurement model and test the hypothesized relationships.Findings – The study found that utilitarian and hedonic performance expectancy, social influence, and facilitating conditions are critical determinants of US consumers' intentions to use mobile shopping services. Effort expectancy is a driving factor affecting utilitarian and hedonic performance expectancy of mobile shopping...
306 citations
TL;DR: In this article, the authors examined how social factors and culture shape intentions to purchase a hybrid car using survey data from 1,083 US drivers and 783 Korean drivers, and found that self-image congruence and propensity to seek information about green products have strong positive relationships with intention to purchase hybrid cars among consumers from both countries.
Abstract: Purpose – This paper aims to compare US and Korean consumers' intentions to purchase a high involvement, environmentally friendly product: the hybrid car.Design/methodology/approach – The paper examines how social factors and culture shape intentions to purchase a hybrid car using survey data from 1,083 US drivers and 783 Korean drivers.Findings – The paper shows that self‐image congruence and propensity to seek information about green products have strong positive relationships with intentions to purchase a hybrid car among consumers from both countries. Perceived social value associated with the consumption of hybrid cars also has a strong positive relationship with intentions to purchase a hybrid car among Korean and, contrary to expectations, US consumers. In contrast, social value associated with green products, in general, has a negative relationship with US consumer hybrid purchase intentions.Research limitations/implications – The use of a web‐based survey of drivers regarding hybrid cars may limi...
228 citations
TL;DR: In this paper, the effect of product category on consumers' willingness to pay premium prices was studied for seven different product categories (n=49) and it was found that consumers will switch from a recycled product to a new product within a smaller range of price for products with high functional risk.
Abstract: Purpose – This paper aims to consider the price premium that consumers state they are willing to pay for products with reused or recycled content. It also aims to address the effect of the impact of product category on consumers' willingness to pay premium prices.Design/approach/methodology – Willingness to pay was studied for seven different product categories (n=49).Findings – Perceived functional risk is an important determinant of the price that consumers are willing to pay for products that have recycled or reused content. It was also found that consumers will switch from a recycled product to a new product within a smaller range of price for products with high functional risk.Research limitations/implications – The study is exploratory, while it serves its purpose by raising initial questions and finding that this is a complex area that is worth studying. Additional work is clearly required to consider the wide range of potentially relevant variables and a sampling plan that ensures an understanding...
222 citations
205 citations
TL;DR: In this paper, the authors explore different levels of place-based marketing in the form of region of origin strategies used by wineries in their branding efforts, and obtain insights into wine consumer dynamics such as product involvement level, consumption frequency and differences between segments on the basis of gender and age from a regional branding perspective.
Abstract: Purpose – The purpose of this paper is to explore different levels of place‐based marketing in the form of region of origin strategies used by wineries in their branding efforts. The overall aim is to obtain insights into wine consumer dynamics such as product involvement level, consumption frequency and differences between segments on the basis of gender and age from a regional branding perspective.Design/methodology/approach – Data collection took place by means of a highly‐structured online survey of wine consumers across the USA. The request to participate was directed to legal wine drinking age people of 21 years and older to 9,922 e‐mail boxes that yielded a response rate of 5.7 percent, finally resulting in 570 usable surveys.Findings – Consumers used regional branding cues, information and images in their assessment and valuation of comparative wine labels. Almost without exception, the addition of regional information on a wine label increased consumer confidence in the quality of the product.Res...
159 citations
TL;DR: In this paper, a conceptual model of product attachment and its relationship with satisfaction, and the determinants: utility, appearance, and memories, was proposed. But the model was only used for product attachment, while the presence of memories served as an additional determ...
Abstract: Purpose – Past research on consumers' post‐purchase behavior has focused on understanding satisfaction. However, the consumer‐product relationship is much broader. This paper aims to deal with another aspect of post‐purchase behavior: the emotional bond consumers experience with their durables during ownership. The paper contributes to the literature on this topic by testing a conceptual model of product attachment and its relationships with satisfaction, and the determinants: utility, appearance, and memories.Design/methodology/approach – Two experiments are presented in which the product categories photo cameras and mobile phones were used as stimuli to test the conceptual model.Findings – Results show that the product's utility and its appearance positively affect both product attachment and satisfaction. For both product attachment and satisfaction, the pleasure elicited mediates the effects of utility and appearance. Only for product attachment, the presence of memories serves as an additional determ...
157 citations
TL;DR: In this article, the impact of customer care experiences voiced online on consumer choice of brand or company when purchasing products and services by including the level of usage of these sites, and consumer opinions about whether or not their comments would make a difference to the actions of companies.
Abstract: Purpose – The purpose of this paper is to study the impact of customer care experiences voiced online on consumer choice of brand or company when purchasing products and services by including the level of usage of these sites, and consumer opinions about whether or not their comments would make a difference to the actions of companies.Design/methodology/approach – The theoretical framework of word of mouth is extended to an online environment, electronic word of mouth (e‐WOM), when using consumer opinions about customer care, and a model is suggested using structural equation modeling utilizing data from 320 consumers in the USA.Findings – Consumer opinions about customer care in socially‐based web sites impact consumer opinions and consumer engagement and consequently consumer choice of brand or company when making purchases. The web sites, including government/consumer advocacy information sites, company web sites, and information found through search engines, are not considered important in influencing...
149 citations
TL;DR: In this paper, the influence of gender and of donation size on consumer perception of firm behavior, consumer attitude to product, consumer goodwill toward the CRM campaign, consumer perceived of the benefit to the NPO, and consumer attitude toward CRM was investigated.
Abstract: Purpose – By replicating two seminal studies on cause‐related marketing (CRM) campaigns, this paper aims to investigate the influence of gender and of donation size on consumer perception of firm behavior, consumer attitude to product, consumer goodwill toward the CRM campaign, consumer perception of the benefit to the NPO, and consumer attitude toward CRM.Design/methodology/approach – An online experiment was conducted with 306 students from a German university to evaluate their responses to a CRM campaign. The presented campaign supported a German children's charity, and varied with regard to donation size.Findings – Consumer perception of firm behavior, consumer goodwill toward the CRM campaign, and consumer attitude to product vary significantly by gender. Donation size has a significant influence on consumer goodwill toward the CRM campaign and on consumer perception of the benefit to the NPO. The impact of donation size is rooted in external perceptions, and partly moderated by gender.Research limit...
142 citations
TL;DR: In this article, the authors examined how the dimensions of attitudes towards money affect materialism and achievement vanity among 127 young Chinese consumers, and found that attitudes toward money in China are not monolithic; instead there are variations among young Chinese.
Abstract: Purpose – China is undergoing a radical change as the forces of industrialization and modernization transform its society. Money is taking on an increasingly important role, particularly among young Chinese, as the Western ideals of individualism and hedonism thrive. The goal of this research is to understand attitudes towards money in China and how these attitudes affect elements of consumer behavior such as materialism and vanity.Design/methodology/approach – The paper uses a well‐accepted scale (with several dimensions) to explore attitudes towards money. Research questions examine how the dimensions of attitudes towards money affect materialism and achievement vanity. The sample comprises 127 young Chinese consumers. Statistical results based on confirmatory factor analysis as well as path analysis are reported.Findings – The findings clearly show that attitudes towards money in China are not monolithic; instead there are variations among young Chinese. Materialism is affected by the power‐prestige an...
137 citations
TL;DR: In this paper, a structural equation model is used to test the relationship between cognitive and sensory innovativeness and various shopping styles and find that cognitive innovators are inclined to show shopping styles such as quality consciousness, price consciousness, and confusion by overchoice.
Abstract: Purpose – Innovative consumers are an important market segment. This paper seeks to investigate whether consumers' innate innovativeness is associated with their shopping styles. Specifically, it aims to explore the relationship between two types of innovativeness – sensory and cognitive – and consumer shopping styles.Design/methodology/approach – The paper integrates the consumer innovativeness and consumer shopping styles literature. It is built on the premise that if consumer innovativeness is regarded as a general personality trait, then it would also be reflected in consumers' shopping approaches. A structural equation model is used to test the relationship between cognitive and sensory innovativeness and various shopping styles.Findings – Sensory innovativeness and cognitive innovativeness can lead to different shopping styles. Cognitive innovators are inclined to show shopping styles such as quality consciousness, price consciousness, and confusion by overchoice. On the other hand, sensory innovato...
TL;DR: In this article, the interactive influence of COB and personal involvement with a product on purchase intention was investigated, and the authors found that COB was found to predict purchase intentions among consumers with a low level of personal involvement in computers.
Abstract: Purpose – Globalization and outsourcing have decoupled country of origin into the country of origin of manufacture (COM) and the country of origin of the brand (COB). This study seeks to extend the work of Gurhan‐Canli and Maheswaran and Lee et al. by investigating the interactive influence of COB and personal involvement with a product on purchase intention.Design/methodology/approach – A total of 168 young adults in Hong Kong were intercepted for mall interviews and presented with mock advertisements for personal computers ostensibly with brands originating in Japan and Korea. Their personal involvement with such products was measured using an instrument designed by Zaichkowsky, and their purchase intentions were self‐assessed.Findings – COB was found to predict purchase intentions among consumers with a low level of personal involvement with computers, but not among consumers with a high level of personal involvement.Research limitations/implications – First, to improve internal validity, the study inv...
TL;DR: In this article, a conceptual model of antecedent factors (including risk acceptance related to the mobile platform and personal attachment related to mobile devices) and marketing-related and value-based mobile activity related to acceptance of mobile marketing practice was developed for Chinese youth consumers.
Abstract: Purpose – The purpose of this paper is to examine factors affecting consumers' acceptance of mobile marketing in ChinaDesign/methodology/approach – The authors draw on technology acceptance and uses and gratifications theories to develop a conceptual model of antecedent factors (including risk acceptance related to the mobile platform and personal attachment related to mobile devices) and marketing‐related and value‐based mobile activity related to the acceptance of mobile marketing practice The conceptual model is tested using data collected among Chinese youth consumersFindings – The results confirm the importance of risk acceptance and personal attachment in influencing mobile marketing acceptance, and support the “priming” effect of regular mobile phone usage on orienting consumers toward accepting mobile marketing initiativesResearch limitations/implications – The study is limited to a specific sample of youth consumers in China The findings illustrate the role of antecedent factors – including
TL;DR: For example, this article found that males were more likely than females to purchase gender-congruent products, and that individuals with a greater desire for product self-congruence used products as a form of self-concept.
Abstract: Purpose – The purpose of this paper is to replicate and extend earlier work on product gender perceptions.Design/methodology/approach – The methodology tested six hypotheses, using nearly 500 respondents. The hypotheses were investigated using a survey approach with validated scales. Likert‐type data were analyzed using appropriate statistical measures.Findings – Analysis of the data demonstrated that product gendering is still prevalent. In addition, males were more likely than females to purchase gender‐congruent products; that individuals with a greater desire for product‐self‐congruence used products as a form of self‐concept; that individuals reared in non‐traditional households were less focused on gender congruence; that less traditional individuals were less focused on gender congruence; and that those who sought gender congruence were more likely to seek gender cues in the marketing mix.Research limitations/implications – The product selection was based on a previous study and the sample was non‐...
TL;DR: In this paper, the effect of the fun aspect on consumers' adoption of technological products was examined, and the results showed that fun is an important antecedent of the attitude toward the act (use of mobile devices for surfing the internet).
Abstract: Purpose – It is widely agreed that usefulness of new products is one of the most considered factors by innovators to justify the adoption of new devices. However, the fun aspect of the product is rarely considered as a predictor of innovation adoption. The current study intends, therefore, to examine the effect of the fun aspect on consumers' adoption of technological products.Design/methodology/approach – Three competing models mainly derived from the technology adoption model (TAM) were tested in two markets (Canada and France) that present two different maturity stages. A survey of 367 actual users of mobile devices was used and analyzed by a structural equation model.Findings – The results show that fun is an important antecedent of the attitude toward the act (use of mobile devices for surfing the internet). Fun was also found to mediate the effect of usefulness on attitude. This implies that the impact of emotions goes beyond the consumption of hedonic products and extends to the adoption of technol...
TL;DR: In this paper, the authors analyzed the decision-making criteria of 302 mobile phone consumers in Turkey and cluster the sample into four behaviorally different groups: pragmatic, abstemious, value-conscious, and charismatic.
Abstract: Purpose – This paper aims to discover consumer segments with different behavioral profiles in the mobile phone market. For this purpose, it seeks to analyze the decision‐making criteria of 302 mobile phone consumers in Turkey and cluster the sample meaningfully into four behaviorally different groups.Design/methodology/approach – Factor analysis is conducted on 32 different attributes to which consumers attach importance in purchasing a mobile phone. Nine major decision‐making criteria emerge from this analysis. These criteria are used for segmenting this consumer market into four behavior clusters, namedly as pragmatic, abstemious, value‐conscious, and charismatic.Findings – Pragmatic consumers are found to give high importance to the functional, physical and convenience‐based attributes of the product. The abstemious group also gives importance to functionality along with design. While value‐conscious consumers focus strongly on price, the charismatic segment represents the want‐it‐all group valuing man...
TL;DR: In this article, the authors explore approaches to consumer-driven optimization of package design utilizing a novel modified conjoint analysis approach, which allows for dynamic creation and testing of a large number of design prototypes with consumers and finds optimal solutions on an aggregated, segmented and individual basis.
Abstract: Purpose – This paper seeks to explore approaches to consumer‐driven optimization of package design utilizing a novel modified conjoint analysis approach. The approach allows for dynamic creation and testing of a large number of design prototypes with consumers and finds optimal solutions on an aggregated, segmented (pattern‐based latent mindset segmentation) and individual basis.Design/methodology/approach – The approach extends the consumer insights‐driven process, Rule Developing Experimentation (RDE), introduced by the authors (AG and HM) and developed in cooperation with Wharton School of Business (University of Pennsylvania), to graphical concepts.Findings – Disciplined experimentation based on individual permuted experimental designs produces more targeted package designs with higher appeal to the consumers. The proposed steps describe fast, parsimonious and actionable process of application of RDE to package optimization, which provides valuable input for designers about consumer preferences.Practi...
TL;DR: In this paper, a three-dimensional approach of intangibility and its relationship with evaluation difficulty and perceived risk was explored in two different perspectives: brands and product categories, and two analyses were made to test the hypotheses which were generally supported.
Abstract: Purpose – Intangibility has long been studied in marketing, especially its physical aspect. This paper seeks to verify whether a branding strategy is efficient in reducing the risk perceived by customers.Design/methodology/approach – A sample of university students answered the measurements considering both perspectives (brands and product categories). The paper uses a three‐dimensional approach of intangibility and explores its relationships with evaluation difficulty (ED) and perceived risk (PR). These relationships were tested in two different perspectives: brands and product categories.Findings – Two analyses were made to test the hypotheses which were generally supported. Several relationships between the variables were found, but three should be highlighted. First, it was shown that brands are more mentally intangible than product categories, which may lead to a difficulty to evaluate. Second, it was found that evaluation difficulty increases the perceived risk in the product category perspective. T...
TL;DR: In this article, a study was conducted to understand consumer rejection of a wallet phone technology using the technology acceptance model and found that wallet phones are not seen by consumers as either easy to use or useful, as both were not significant in their influence on attitudes toward wallet phones.
Abstract: Purpose – A wallet phone is a type of cell phone that is used for storage of all information, including identification, pictures, even airline tickets This study seeks to understand consumer rejection of a technology, specifically wallet phone technology, using the technology acceptance modelDesign/methodology/approach – Two studies were conducted using different samples in order to assess the differences in a student sample and a more diverse sample In the first study, 226 students were sampled In the second study, an online survey was conducted through a consumer panel and 480 surveys were collected Structural equation modeling was used for analysis in order to test the hypothesized relationshipsFindings – The findings suggest that a wallet phone is not seen by consumers as either easy to use or useful, as both were not found to be significant in their influence on attitudes toward wallet phones Perceived risk was found to be significant In addition, security and privacy were found to have a neg
TL;DR: This paper investigated the lifestyles of contemporary Chinese affluent consumers and their influences on a number of consumption variables such as brand preference (local versus foreign), attitudes toward innovative products, luxury consumption, impulse purchases, etc.
Abstract: Purpose – The objective of this paper is to investigate the lifestyles of contemporary Chinese affluent consumers and their influences on a number of consumption variables such as brand preference (local versus foreign), attitudes toward innovative products, luxury consumption, impulse purchases, etc.Design/methodology/approach – Survey data were collected from 1,317 consumers across 17 cities in China. Five lifestyle factors were identified and further verified through a confirmatory factor analysis. Multiple regression analyses were performed to explore the relationships between lifestyles and consumption patterns.Findings – The results showed that affluent Chinese consumers, though apparently similar in terms of wealth possession, exhibited very different patterns in their purchase and consumption behaviors. For instance, consumers with a salient “need‐for‐uniqueness” trait were found to be quite contingent on consuming goods for being distinctive. The price conscious consumers were somehow over‐confid...
TL;DR: In this article, a study was conducted to segment the respondents using their location, gender and age as well as their statements about environmental involvement, knowledge and attitudes as the basis for selective marketing classification.
Abstract: – The purpose of this study is to segment the respondents using their location, gender and age as well as their statements about environmental involvement, knowledge and attitudes as the basis for selective marketing classification., – A URL link was sent to the 2,000 members of the Society of Wine Educators. Multivariate analysis of variance was used to analyze the main and interaction effects of the independent categorical variables on multiple dependent interval variables., – The results offer insights when considering selective marketing. First, a distinct, measurable, substantial market segment for ecological products was identified, namely: the Millennial male with strong environmental attitudes. Second, residence has an influence on the strength of respondents' environmental attitudes., – Although the sample represents most of the states, members of the Society of Wine Educators are individuals that are highly involved with wine as a product and thus may not represent the entire population of the USA., – Consumers bring to the purchasing decision varying types of attitudes and beliefs. Understanding how environmental knowledge and attitude, when consumers are segmented by location, gender and age, can be used in selective marketing in the service industry to aid in designing promotional plans; whether the product of choice is a vacation resort, hotel or tourism destination such as a winery., – The contribution of the research is to broaden the understanding of environmental concerns and the role location, gender, and age play for marketers when considering the selective marketing concepts discussed by Inskeep and Dolnicar and Leisch.
TL;DR: In this paper, the authors explored potential barriers to seafood consumption by young adults and the parents of young children and used knowledge of these barriers to assist the development of new seafood product concepts that fulfil the needs of consumers.
Abstract: Purpose – The aim of this study is to explore potential barriers to seafood consumption by young adults and the parents of young children. Knowledge of these barriers will be used to assist the development of new seafood product concepts that fulfil the needs of consumers.Design/methodology/approach – To gather this information, 28 infrequent consumers of seafood participated in three semi‐structured two‐hour focus group discussions in Denmark, Norway, and Iceland. The results were then linked to the Stage‐Gate model for consumer‐based new product development (NPD).Findings – The participants thought of seafood as either healthy or convenient, although there were concerns about the amount of effort required to prepare it. These concerns resulted in an expression of their need for products that are attractive, healthy, palatable, and convenient. In particular, the newly developed products should be accompanied by clear advice on preparation methods and materials. An increase in seafood availability coupled...
TL;DR: In this article, the authors investigate the effect of Chinese traditional cultural values on the gift-giving behavior of consumers in the People's Republic of China (PRC) and to check the moderating effects of Chinese Traditional Cultural values on a consumer's purchase intention and self-consistency.
Abstract: Purpose – The purpose of this paper is to report the results of a study undertaken to investigate the effect of Chinese traditional cultural values on the gift‐giving behavior of consumers in the People's Republic of China (PRC) and to check the moderating effects of Chinese traditional cultural values on a consumer's purchase intention and self‐consistency.Design/methodology/approach – Using a survey among a large sample of people in four cities, gift‐giving behavior, purchase intention and self‐consistency of the consumer in purchasing decisions were measured by the scale. The Chinese traditional cultural values include Confucianism, Buddhism and Taoism. Factor analysis and hierarchical regression analysis were used to analyze the data.Findings – Results indicates that Chinese traditional cultural values have significant moderating effects on gift‐buying intention accords with gift‐giver's image and purchase intention accords with gift‐receiver's image. Consumers with higher value orientation are more c...
TL;DR: In this article, the authors explore how bicultural consumers differ from monocultural consumers, and among themselves, in terms of country-of-origin effect and ethnocentrism, and find that Bicultural Mexican Americans are less ethnocentric than either American or Mexican monoculturals.
Abstract: Purpose – The paper's aim is to explore how bicultural consumers differ from monocultural consumers, and among themselves, in terms of country‐of‐origin effect and ethnocentrism.Design/methodology/approach – A multidisciplinary literature review pointed to a set of hypotheses regarding the differences between biculturals (Mexican Americans) and monoculturals (Mexicans and Americans), and between bicultural groups (integrating biculturals versus alternating biculturals). Two pilot tests and two experiments were conducted to test the hypotheses.Findings – Bicultural Mexican Americans are less ethnocentric than either American or Mexican monoculturals; exhibit more favorable quality evaluation and purchase intention toward American brands than Mexican monoculturals; and exhibit more favorable quality evaluation and purchase intention toward Mexican brands than American monoculturals. Although ethnocentrism does not significantly demarcate alternating biculturals from their integrating counterparts, alternato...
TL;DR: In this paper, the importance of aesthetic aspects, symbolic aspects, functionalities, ease of use and quality in buying a product was identified for different consumer groups as important information for product development and marketing.
Abstract: Purpose – A focus on product aspects that are most important to target consumers helps communicating product advantage to consumers, both in product design and in marketing. In previous studies, relations between the importance of functional and expressive product aspects and gender, age and social class have been indicated. However, knowledge of the relation of demographic variables to more specific product aspects is more informative for product development and marketing purposes. The purpose of this paper is to provide an insight into the relative importance of product aspects for different consumer groups as important information for product development and marketing. This study seeks to identify relations between gender, age, education and income, and the importance of aesthetic aspects, symbolic aspects, functionalities, ease of use and quality in buying a product.Design/methodology/approach – Consumers (n=247) covering a range in age, gender, education and income, indicated the importance of severa...
TL;DR: In this paper, the authors introduce the concept of admiration for members of other countries as an emotion related to people's perceptions of, and preference for, products that originate from the admired country.
Abstract: Purpose – This paper aims to introduce the concept of admiration for members of other countries as an emotion related to people's perceptions of, and preference for, products that originate from the admired country. It also aims to examine the longitudinal effects of animosity.Design/methodology/approach – Data were collected by asking members of an internet consumer panel in the USA to complete an online questionnaire. A total of 300 questionnaires were received and 20 were eliminated for extremeness. Panel members were aged 18 and above and the average age of the sample was 44; 60 percent of the participants are female.Findings – The effects of animosity on the preference for foreign products attenuate over time. Admiration is positively related to a preference for a product from an admired country over a product from another country. Admiration was found to be positively related to Japanese product judgments.Originality/value – The paper extends the work of Klein, and suggests that animosity can be dis...
TL;DR: In this paper, the attitudes of Asian and Western migrants and native-borns in Australia toward foreign-made products and the impact of consumer ethnocentrism on attitude formation were studied.
Abstract: Purpose – The purpose of this paper is to study the attitudes of Asian and Western migrants and native‐borns in Australia toward foreign‐made products and the impact of consumer ethnocentrism on attitude formationDesign/methodology/approach – The research was designed as a personal interview survey using shopping mall intercepts A total of 206 consumers were asked to indicate their preferences for foreign‐made versus Australian‐made products for five diverse products Respondents also responded to a short version of the CETSCALE, a scale measuring consumer ethnocentrism Respondents were classified as Australian‐born, Asian‐born migrants, or Western‐born migrantsFindings – Consumer ethnocentrism is negatively related to attitudes toward foreign‐made products for both overseas‐born (Asian and Western) migrants and local‐born Australians Asian‐born migrants reported a significantly lower level of consumer ethnocentrism than both of the other respondent groups Within the Western migrant group, males had
TL;DR: In this paper, the authors analyze associations between gender, drivers (antecedents) of store satisfaction and store satisfaction in grocery retailing and discuss the findings from the various approaches with respect to consumer marketing.
Abstract: Purpose – In social psychology literature, gender is often an important predictor of differential outcomes. However, gender as it influences consumer behavior has not attracted much research interest in a retailing context. The main purpose of this paper is to analyze associations between gender, drivers (antecedents) of store satisfaction and store satisfaction in grocery retailing. It employs various approaches. Thus an additional purpose is to discuss the findings from the various approaches with respect to consumer marketing.Design/methodology/approach – The data source is a survey among customers of a chain‐based Norwegian grocery store. T‐tests, factor analyses and various multiple regression analyses were conducted.Findings – A direct significant effect of gender on store satisfaction was found when controlling for other included antecedents. Gender does not have any moderating effect on the relationships between antecedents and store satisfaction. Females have higher satisfaction levels than males...
TL;DR: In this paper, the authors assess the effect of individualism on the perceived importance of brand image dimensions (country of origin, packaging design and manufacturer reputation), and assess the degree of cross-cultural differences in individualism within a specific country, Israel.
Abstract: Purpose – The present study has three aims: to find out whether individualism affects consumers' preference for private versus national brands; to assess the effect of individualism on the perceived importance of brand image dimensions (country‐of origin, packaging design and manufacturer reputation); and to assess the degree of cross‐cultural differences in individualism within a specific country, IsraelDesign/methodology/approach – A total of 400 private brand customers participated in the study Participants were students from eight universities and colleges in Israel Students were carefully chosen to represent diverse cultural groups, based on their mother tongue: 100 students were native speakers of Arabic, 100 native speakers of Russian, 100 native speakers of Amharic and 100 native speakers of HebrewFindings – Individualism predicted the inclination to purchase store brands better than demographic variables such as age, sex and income Culture affected the importance of country of origin, and mo