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Multivariate Data Analysis With Readings

Ease of use and usefulness are believed to be fundamental in determining the acceptance and use of various, corporate ITs. These beliefs, however, may not explain the user’s behavior toward newly emerging ITs, such as the World-Wide-Web (WWW). In this study, we introduce playfulness as a new factor that reflects the user’s intrinsic belief in WWW acceptance. Using it as an intrinsic motivation factor, we extend and empirically validate the Technology Acceptance Model (TAM) for the WWW context. # 2001 Elsevier Science B.V. All rights reserved.

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Beyond the Usefulness and Ease of Use : Extending the TAM for a World - Wide - Web Context

Understanding consumer adoption of mobile payment in India: Extending Meta-UTAUT model with personal innovativeness, anxiety, trust, and grievance redressal

Gaming as a cutting-edge concept has recently been used by some innovative tourism sectors as a marketing tool and as a method of deeper engagement with visitors. This research aims to explore the gamification trend and its potential for experience development and tourism marketing. Using a focus group, this paper discusses gaming and tourism, and explores what drives tourists to play games. The results suggest tourists’ game playing motivation is multidimensional. Players tend to start with purposive information seeking, then move on to an intrinsic stimulation. Socialization is also an important dimension. The research demonstrates several implications for tourism marketing.

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Tourists as Mobile Gamers: Gamification for Tourism Marketing

This paper examines how an individual's moral norms and demographic characteristics interact with the standard ‘Theory of Planned Behavior’ predictors (Attitude; Subjective Norms; and Perceived Behavioral Control (PBC)) in explaining the intention to recycle (RI). Our data originate from an empirical research of Greek citizens conducted in Autumn 2013 (N = 293). Through structural equation modeling, we find that PBC is consistently the most important predictor of RI. Moral norms have a larger effect on RI than Attitude while their influence is primarily direct. On the contrary, demographic characteristics were found to be statistically non-significant predictors of RI, similarly to Subjective Norms.

Extending the Theory of Planned Behavior in the context of recycling: The role of moral norms and of demographic predictors

Purpose – The purpose of this paper is to explore how social need, social influence and convenience affect dependence on smartphones and purchasing behavior among university students in Pakistan’s emerging economy. Design/methodology/approach – Survey methods and non-probability purposive sampling were used to collect data from 337 respondents, and structural equation modeling was used to test the hypothesis. Findings – Overall the results provided evidence that social need, social influence and convenience significantly affect students’ dependence on their smartphones. A significant relationship also existed between students’ dependence on smartphones and their purchasing behavior. Originality/value – The availability of 3G/4G mobile networks and the growth in smartphones’ computing power have meant that this form of mobile technology is in great demand. This study provides an exclusive viewpoint concerning students’ dependence on smartphones and the effect of this on their purchasing behavior, which is ...

Students’ dependence on smartphones and its effect on purchasing behavior

Barriers in adoption of internet banking: A structural equation modeling - Neural network approach

This research aims to investigate the behavior of consumers towards the implementation of mobile payment services, factors that can aff ect their attitudes towards this behavior, and how these attitudes transform into intentions. A survey instrument was developed using items developed in similar studies. In total, 335 usable responses were used to do a series of statistical tests aimed at confi rming the reliability and validity of the instrument. Hypotheses were tested using structural equation modeling. Our results showed that perceived compatibility, perceived usefulness, and subjective norm are signifi cant predictors of consumer attitude towards the use of mobile payment services, whereas the impact of perceived security and perceived ease on attitude is insignifi cant. Finally, attitude towards mobile payment services have a signifi cant impact on intention to use mobile payment services. This research contributes to the development of the technology acceptance model (TAM) in general, as well as in the context of mobile payment services. It tests TAM’s explanatory ability and suggests new variables as model extensions. The fact that the sample includes respondents from only one country (Pakistan) could be considered the main limitation of this study. A cross-cultural study would likely lead to important knowledge since cultural context has proved to be important in previous research on intentions. Also, the sample used here comprises mostly young and educated people. The present research study empirically tests the signifi cance of newly suggested TAM extensions (subjective norm and perceived security) and provides a complete and tested measurement instrument as a basis for future research.

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Consumer Behavioral Intentions towards Mobile Payment Services: An Empirical Analysis in Pakistan

Customer loyalty and trust are the key factors for long-term profitability and growth for organizations. Regardless of the rapid growth and popularity of the e-commerce, still companies fac...

https://journals.sagepub.com/doi/pdf/10.1177/2278533719887451

Underlying Factors Influencing Consumers’ Trust and Loyalty in E-commerce:

This study examines the impact of automated teller machine (ATM) service quality on customer satisfaction and its effect on customer loyalty. The data were collected from 360 ATM users in K...

Wajeeha Aslam

Papers

Students’ dependence on smartphones and its effect on purchasing behavior

Barriers in adoption of internet banking: A structural equation modeling - Neural network approach

Consumer Behavioral Intentions towards Mobile Payment Services: An Empirical Analysis in Pakistan

Underlying Factors Influencing Consumers’ Trust and Loyalty in E-commerce:

The Effect of ATM Service Quality on Customer Satisfaction and Customer Loyalty: An Empirical Analysis: