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Ayesha Tariq

Researcher at University of Alabama

Publications -  10
Citations -  91

Ayesha Tariq is an academic researcher from University of Alabama. The author has contributed to research in topics: Conspicuous consumption & Cultural diversity. The author has an hindex of 5, co-authored 10 publications receiving 56 citations. Previous affiliations of Ayesha Tariq include Iqra University & Troy University.

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From gucci to green bags: conspicuous consumption as a signal for pro-social behavior

TL;DR: In this article, the authors treat conspicuous pro-social behaviors, such as the purchase of luxury goods with the purpose of signaling wealth and status, as a form of conspicuous consumption, and treat them as indicators of social benevolence.
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The Effect of ATM Service Quality on Customer Satisfaction and Customer Loyalty: An Empirical Analysis:

TL;DR: In this article, the authors examined the impact of automated teller machine (ATM) service quality on customer satisfaction and its effect on customer loyalty, and collected data from 360 ATM users in K...
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Service excellence in the light of cultural diversity: the impact of metacognitive cultural intelligence

TL;DR: In this paper, the authors found that both perceived cultural differences and out group status positively affect the service employee's willingness to adapt their behavior, and cultural intelligence positively moderates one of those two direct relationships.
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Service Excellence in Light of Cultural Diversity: The Impact of Metacognitive Cultural Intelligence

TL;DR: In this article, the authors examine when, how, and why service providers interact with a culturally diverse customer in a way previously impossible, in a context where it was previously impossible.
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Grocery shopping, a one man job? Understanding the single shopper

TL;DR: In this paper, the authors compared the shopping habits of single males with single females and couples and confirmed the mediating effect of trip metrics on the relationship between demographics and allocation of budget to grocery product categories.