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Weng Marc Lim

Researcher at Swinburne University of Technology

Publications -  93
Citations -  5287

Weng Marc Lim is an academic researcher from Swinburne University of Technology. The author has contributed to research in topics: Consumer behaviour & Tourism. The author has an hindex of 22, co-authored 91 publications receiving 1643 citations. Previous affiliations of Weng Marc Lim include Monash University & Swinburne University of Technology Sarawak Campus.

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How to conduct a bibliometric analysis: An overview and guidelines

TL;DR: This paper endeavor to present an overview of the bibliometric methodology, with a particular focus on its different techniques, while offering step-by-step guidelines that can be relied upon to rigorously perform bibliomet analysis with confidence.
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Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing

TL;DR: In this article, the authors provide a foundation for future marketing research on sustainable consumption through the application of three prominent theoretical perspectives of consumer behavior: responsible consumption, anti-consumption, and mindful consumption.
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Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?

TL;DR: An organized, retrospective view of the antecedents, decisions, and outcomes of home sharing in marketing and tourism and the theories, contexts, and methods employed to gain this understanding are offered.
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E-shopping: an Analysis of the Technology Acceptance Model

TL;DR: In this article, the authors provide insights on how consumers form their attitudes and online shopping intentions to the existing literature and managerial implications for online shopping retailers and marketers on how best to serve and attract consumers to shop online via the management of online shopping technologies.