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Wenting Zhu

Researcher at Southwestern University of Finance and Economics

Publications -  11
Citations -  372

Wenting Zhu is an academic researcher from Southwestern University of Finance and Economics. The author has contributed to research in topics: Computer science & Medicine. The author has an hindex of 4, co-authored 4 publications receiving 251 citations. Previous affiliations of Wenting Zhu include City University of Hong Kong.

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Going green: How different advertising appeals impact green consumption behavior

TL;DR: The authors explored how abstract appeal and concrete appeal can encourage consumers to engage in green consumption behavior, such as purchasing green products, and found that abstract appeal is more effective in generating green purchase intentions than concrete appeal in situations where the benefit association of green products is other (self).
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Contract ineffectiveness in emerging markets: An institutional theory perspective⋆

TL;DR: In this paper, the authors identify two institutional factors that may give rise to contract ineffectiveness, information transparency and legal enforceability, as they determine how effectively a firm designs and enforces a contract.
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Firm capability and performance in China: The moderating role of guanxi and institutional forces in domestic and foreign contexts

TL;DR: In this article, the authors examined the moderating effects of institutional forces on the capabilities-performance link by combining the resource-base view and institutional theory, and found that the importance of guanxi importance strengthened the performance advantage of domestic firms' marketing capabilities but reduced that of foreign firms's marketing capabilities in China.
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Social ties and firm performance: The mediating effect of adaptive capability and supplier opportunism

TL;DR: The authors integrated dynamic capabilities and relational governance theories to examine how business ties and political ties affect firm performance, and found that increased firm adaptive capability and reduced opportunism mediate the contribution of both ties to firm performance.
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Implementation and Challenges of Online Education during the COVID-19 Outbreak: A National Survey of Children and Parents in China

TL;DR: Wang et al. as mentioned in this paper explored the implementation and challenges of China's national online education strategy during the COVID-19 pandemic from the perspective of children and their parents, and found that most children had participated in online education characterized by wide-ranging content, teacher-led interaction, and rich learning platforms.