W
Werner Reinartz
Researcher at University of Cologne
Publications - 94
Citations - 15184
Werner Reinartz is an academic researcher from University of Cologne. The author has contributed to research in topics: Customer retention & Customer relationship management. The author has an hindex of 38, co-authored 90 publications receiving 13185 citations. Previous affiliations of Werner Reinartz include University of Connecticut & College of Business Administration.
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An empirical comparison of the efficacy of covariance-based and variance-based SEM
TL;DR: In this paper, a large-scale Monte-Carlo simulation was conducted to compare the performance of covariance-based and partial least squares (PLS) analysis with PLS and CBSEM.
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An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM
TL;DR: In this article, a large-scale Monte-Carlo simulation was conducted to compare the performance of covariance-based and partial least squares (PLS) analysis with PLS.
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The customer relationship management process: its measurement and impact on performance
TL;DR: In this article, the authors conceptualize a construct of the CRM process and its dimensions, operationalize and validate the construct, and empirically investigate the organizational performance consequences of implementing CRM processes.
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On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing
Werner Reinartz,Vikas Kumar +1 more
TL;DR: In this paper, the authors investigated whether there exists a strong positive customer lifetime-profitability relationship, profits increase over time, costs of serving long-life customers are less, and long-lifetime customers pay higher prices.
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The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Werner Reinartz,Vikas Kumar +1 more
TL;DR: In this article, the authors developed a framework that incorporates projected profitability of customers in the computation of lifetime duration and identified factors under a manager's control that explain the variation in the profitable lifetime duration.