What distinguishes high-luxury brands from those that are low on luxury? This chapter discusses a theoretical framework of the brand-luxury construct that leads to a specification of the dimensions of luxury as applied to brands. The development of a scale for the measurement of the dimensions of brand luxury is then described. The chapter concludes with a consideration of the theoretical and practical implications regarding the symbolic use of luxury brands for the public policy-maker and consumer

Measuring Perceptions of Brand Luxury

Not all product attributes are equally important in determining consumer preferences. This article distinguishes determinant attributes from nondeterminant ones and presents a cross-validation meth...

Identification of Determinant Attributes: A Comparison of Methods

The author describes the construction of a scale to measure self-concepts, person concepts, and product concepts. Multivariate analysis and multidimensional scaling procedures are employed to devel...

A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts:

This study is one of the few empirical works addressing the impact of offline and online store impressions on consumer online purchase intentions. Building upon the literature on store image and consumer online purchasing, we propose positive effects of online store image and suggest mixed influences of offline store image perceptions. Drawing on a sample of 630 customers of one of the largest music retail stores in the Netherlands, hypotheses are tested. The empirical results clearly support the assumed positive effect of online store image, and confirm that the influence of offline store image on online purchase intentions can be positive as well negative. We discuss the implications of our research, and conclude with directions for further research.

Explaining online purchase intentions: A multi-channel store image perspective

We review research on work-nonwork balance to examine the presence of the jingle fallacy-attributing different meanings to a single construct label-and the jangle fallacy-using different labels for a single construct. In 290 papers, we found 233 conceptual definitions that clustered into 5 distinct, interpretable types, suggesting evidence of the jingle fallacy. We calculated Euclidean distances to quantify the extent of the jingle fallacy and found high divergence in definitions across time and publication outlet. One exception was more agreement recently in better journals to conceptualize balance as unidimensional, psychological, and distinct from conflict and enrichment. Yet, over time many authors have committed the jangle fallacy by labeling measures of conflict and/or enrichment as balance, and disagreement persists even in better journals about the meanings attributed to balance (e.g., effectiveness, satisfaction). To examine the empirical implications of the jingle and jangle fallacies, we conducted meta-analyses of distinct operational definitions of balance with job, life, and family satisfaction. Effect sizes for conflict and enrichment measures were typically smaller than effects for balance measures, providing evidence of a unique balance construct that is not interchangeable with conflict and enrichment. To begin to remedy concerns raised by our review, we propose a definition of work-nonwork balance drawing from theory, empirical evidence from our review, and normative information about how balance should be defined. We conclude with a theory-based agenda for future research. (PsycINFO Database Record

The jingle-jangle of work-nonwork balance: A comprehensive and meta-analytic review of its meaning and measurement.

How can we QUANTIFY abstract qualitative data that deal with consumers’ reactions to the image of a brand, product, or company? This article suggests new uses for the semantic differential, and pre...

Fitting the Semantic Differential to the Marketing Problem

Television in army training: Evaluation of television for “intensive” training and for reducing instructor and student training time and costs

With this book Cheskin not only knocks at the door of motivation research for admission but aspires to be titular head of the club. His well-researched title, Why People Buy (admittedly chosen to attract as many readers as possible) and his \"dedication\" to the \"man who makes marketing decisions\" (with ample .space provided for a more personalized and hand-written dedication) imply that this is another well-documented and scholarly text to join the ranks of Newman, Henry, Smith, et al., which would provide a frame of reference for the marketing man interested in MR. This is not the case. At best it is a rehash of \"indirect measures\" and package testing which Cheskin has talked about for many years. At worst it is a grandiose commercial for the Color Research Institute and techniques used by this organization. To get at some really interesting and insightful case studies dealing with package.Iogo, and ad tests at the end of the book, the reader is asked to endure endless anecdotes, personal memorabilia, quick snappy solutions to some rather complicated problems such as the introduction of the Edsel automobile, shaggy dog stories, unsupported and outspoken generalizations and theories about sputniks, hydrogen bombs, and guided missiles-all written in highly desultory and colloquial style. The tone of the book is often defensive, and Cheskin seems unduly insistent in pointing out (much like Russian \"inventions\") how he had anticipated or actually employed years ago many of the techniques which are considered new today. This attitude is particularly evident in his oversimplified attack on the semantic differential (which Cheskin considers to be no more than a mere series of bipolar scales for rating package designs). This reviewer finds it hard to believe that he really meant to say that \"in solving practical marketing problems we are not concerned with the intensity of judgment of an individual.\" To the marketing or businessman new to the field with little knowledge of the scope and complexities of motivation research, this book might serve as a primer (a businessman's Hidden Persuaders). But to the marketing executive or researcher with some level of sophistication and who has kept up with the literature, this book provides little that is genuinely new, other than the sections dealing with specific case studies of package testing using both mechanical and psychological measures of consumer reaction. He is advised to look elsewhere if he really wants to find the philosopher's \"touchstone\" which tells \"why people buy.\" WILLIAM A. MINDAK University of Minnesota

William A. Mindak

Papers

Fitting the Semantic Differential to the Marketing Problem

Television in army training: Evaluation of television for “intensive” training and for reducing instructor and student training time and costs

Why People Buy