Journal ArticleDOI
Fitting the Semantic Differential to the Marketing Problem
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This article suggests new uses for the semantic differential, and presents a case study showing recent modifications of this useful technique.Abstract:
How can we QUANTIFY abstract qualitative data that deal with consumers’ reactions to the image of a brand, product, or company? This article suggests new uses for the semantic differential, and pre...read more
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Measuring Perceptions of Brand Luxury
TL;DR: In this paper, a theoretical framework of the brand-luxury construct that leads to a specification of the dimensions of luxury as applied to brands is discussed, along with a consideration of the theoretical and practical implications regarding the symbolic use of luxury brands for the public policymaker and consumer.
Journal ArticleDOI
Identification of Determinant Attributes: A Comparison of Methods
TL;DR: This article distinguishes determinant attributes from nondeterminant ones and presents a cross-validation method for testing alternative approaches to identifying these key attributes.
Journal ArticleDOI
A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts:
TL;DR: The author describes the construction of a scale to measure self-concepts, person concepts, and product concepts using multivariate analysis and multidimensional scaling procedures.
Posted Content
Explaining online purchase intentions: A multi-channel store image perspective
Tibert Verhagen,W.M. van Dolen +1 more
TL;DR: Drawing on a sample of 630 customers of a large music retail store in the Netherlands, the results demonstrated that offline and online store perceptions directly influenced online purchase intention.
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The jingle-jangle of work-nonwork balance: A comprehensive and meta-analytic review of its meaning and measurement.
TL;DR: A definition of work–nonwork balance is proposed drawing from theory, empirical evidence from the review, and normative information about how balance should be defined about how it is defined to remedy concerns raised by the review.
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The Measurement of Meaning
TL;DR: In this article, the authors deal with the nature and theory of meaning and present a new, objective method for its measurement which they call the semantic differential, which can be adapted to a wide variety of problems in such areas as clinical psychology, social psychology, linguistics, mass communications, esthetics, and political science.
Journal ArticleDOI
A New Technique for Measuring Advertising Effectiveness
TL;DR: In this article, the authors present a report of experimental studies done on advertising themes, slogans, and appeals, employing a new technique for measuring that change and specifically with the introduction of a new approach to measure that change.