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William J. McGuire
Researcher at Yale University
Publications - 49
Citations - 6396
William J. McGuire is an academic researcher from Yale University. The author has contributed to research in topics: Persuasion & Social psychology (sociology). The author has an hindex of 33, co-authored 49 publications receiving 6132 citations. Previous affiliations of William J. McGuire include University of Connecticut & Columbia University.
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Journal ArticleDOI
Salience of ethnicity in the spontaneous self-concept as a function of one's ethnic distinctiveness in the social environment.
TL;DR: The measure of salience of ethnicity was its being spontaneously mentioned by the children in response to a nondirective "Tell us about yourself" question, and all four predictions were confirmed, though for several of the findings there are plausible alternative explanations.
Journal ArticleDOI
Trait salience in the spontaneous self-concept.
TL;DR: A discrimination theory of selective perception was used to predict that a given trait would be spontaneously salient in a person's self-concept to the exten that this trait was distinctive for the person within her or his social groups.
Book ChapterDOI
Some Contemporary Approaches
TL;DR: Several ways of inducing resistance to persuasion, and some possibly pretreatments, such as enhancing the person's tendency to use perceptual distortion in the defense of his preconceptions, are described in this article.
Journal ArticleDOI
Some Internal Psychological Factors Influencing Consumer Choice
TL;DR: The directive, information processing aspects of the personality are described in terms of eight successive steps: exposure, perception, comprehension, agreement, retention, retrieval, decision making, and action as mentioned in this paper.