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William L. James
Researcher at Hofstra University
Publications - 44
Citations - 1096
William L. James is an academic researcher from Hofstra University. The author has contributed to research in topics: Customer retention & Customer advocacy. The author has an hindex of 15, co-authored 44 publications receiving 1071 citations. Previous affiliations of William L. James include University of Alabama.
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Further evidence on the validity of the self typing paragraph approach: Miles and snow strategic archetypes in banking
TL;DR: An analysis of 399 banks self typed as prospectors, analyzers or defenders indicated that the self typing paragraph approach was a useful measurement instrument which has reasonable convergent validity.
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Creativity vs. effectiveness? An integrating classification for advertising
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Transaction cost economics, resource dependence theory, and customer–supplier relationships
TL;DR: In this paper, the explanatory power of transaction cost economics and resource dependence theory is examined, first individually, and then the theories are unified to provide a more comprehensive model for understanding of firms' decisions to pursue relational exchanges.
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To whom do advertising creatives write? An inferential answer
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The Relative Size of Windfall Income and the Permanent Income Hypothesis
TL;DR: In this article, a large data sample of those receiving windfall income in the Bureau of Labor Statistics' 1972-1973 Consumer Expenditure Survey is divided according to the size of the windfall relative to estimated permanent income.