W
William McCoach
Researcher at General Cable
Publications - 1
Citations - 87
William McCoach is an academic researcher from General Cable. The author has contributed to research in topics: Heuristics. The author has an hindex of 1, co-authored 1 publications receiving 74 citations.
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A Simple Multiattribute Utility Procedure for Evaluation
TL;DR: In this article, the authors consider a situation with ten alternatives, each varying on six attributes, and the intuitive decision maker has the task of locating ten alternatives in a six dimensional indifference space and picking the one with the highest utility.