William Rudelius

TL;DR: Rochford and Rudelius as mentioned in this paper examined the effects on new product performance of obtaining information from multiple functional areas during the stages of the new product development process, and explored the effects of information sharing among functional areas on product performance.

TL;DR: In this article, the authors investigated how firms manufacturing medical devices use the new product development (NPD) process and compared new-to-the world products with product modifications in terms of the perceived importance of 12 NPD stages by participants.

TL;DR: In this paper, the authors present an effective marketing plan to create customer relations and value through marketing and develop successful marketing and organizational strategies, and present a career in marketing as a marketing professional.

TL;DR: In this article, the role of the sales force in formulating and executing marketing strategies is explored, and the relationships between sales force activities such as providing information about customer needs, hiring and training salespeople, and assessing new market segments and four marketing strategies (market penetration, product development, market development, diversification) are examined.

TL;DR: In this article, the authors pose three potential reasons why product and service salespeople may have different ethical beliefs and then present results and implications of a study that examined this issue, concluding that these two groups encounter certain practices that may be ethically troublesome.