Won-Moo Hur

TL;DR: In this article, the authors investigate the relationships among corporate social responsibility (CSR), corporate brand credibility, corporate brand equity, and corporate reputation, and they show that CSR has a direct positive effect on corporate brand reputation.

TL;DR: The authors analyzed the effect of trust and affect toward a brand community on the commitment of brand communities and investigated the mechanism through which commitment of a community is able to increase various loyalty behaviors (e.g. repurchase intentions, positive word ofmouth, and constructive complaints).

TL;DR: In this article, the authors examined how service employees' perceptions of corporate social responsibility affect their creativity at work and its mediated link through compassion at work, and their intrinsic motivation, and they found that the relationship between employees’ perceptions of CSR and employee creativity is sequentially and fully mediated by compassion and intrinsic motivation.

TL;DR: In this article, a one-to-one interview method using a structured questionnaire was used to investigate the relationship between green trust, affect, trust, and green brand loyalty in the context of green brand equity.

TL;DR: In this paper, the authors investigated how consumer value relates to loyalty and price consciousness through consumer satisfaction, and found that perceived social, emotional, and functional values have a significant positive effect on customer satisfaction with respect to green innovation.