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Yee Man Margaret Ng
Researcher at University of Illinois at Urbana–Champaign
Publications - 11
Citations - 212
Yee Man Margaret Ng is an academic researcher from University of Illinois at Urbana–Champaign. The author has contributed to research in topics: Politics & The Internet. The author has an hindex of 5, co-authored 11 publications receiving 99 citations. Previous affiliations of Yee Man Margaret Ng include National Center for Supercomputing Applications & University of Texas at Austin.
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Still Unwilling to Pay: An Empirical Analysis of 50 U.S. Newspapers’ Digital Subscription Results
TL;DR: The U.S. newspapers' digital experiment has been going on for more than two decades, with Christensen's disruptive technology thesis providing theoretical support for the industry's digital transformat...
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Third-person perception of online comments
TL;DR: This paper examined the interplay between the third-person perception (TPP) and online incivility and found that people perceive civil online comments as having more persuasive power on others, than the self.
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Nasty online comments anger you more than me, but nice ones make me as happy as you
TL;DR: Two experiments used to assess the influence of online comments on people's emotions as well as on their perceptions of others' emotions show support for an emotional third- person perception and first-person perception.
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Re-examining the innovation post-adoption process: The case of Twitter discontinuance
TL;DR: A conceptual framework for innovation post-adoption behavior is proposed and it is argued that Twitter readoption could be a planned or unplanned action, however, this readoption is generally a temporary decision to fulfill short-term needs and gratifications and does not generate continuance commitment and loyalty to the platform.
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Reddit’s Veil of Anonymity: Predictors of engagement and participation in media environments with hostile reputations
TL;DR: This article investigated how personality strength, news engagement, and news consumption influence engagement on Reddit, an environment that affords varying degrees of anonymity and is known to be known to generate a large number of trolls.