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Yi‐Ru Regina Chen
Researcher at University of Maryland, College Park
Publications - 3
Citations - 43
Yi‐Ru Regina Chen is an academic researcher from University of Maryland, College Park. The author has contributed to research in topics: Social media & Corporate social responsibility. The author has an hindex of 1, co-authored 1 publications receiving 33 citations.
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Effective public affairs in China: MNC‐government bargaining power and corporate strategies for influencing foreign business policy formulation
TL;DR: In this article, a conceptual model of MNC-government bargaining that is composed of international political economy, dependency theory, and agency theory is proposed to examine the international and domestic influences on MNC•government bargaining in China and the strategies MNCs employed to influence Chinese laws for foreign business in their interests.
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How brand-stakeholder dialogue drives brand-hosted community engagement on social media: A mixed-methods approach
Xinyan Zhao,Yi‐Ru Regina Chen +1 more
TL;DR: In this article , the authors investigated how digital brand-stakeholder dialogue (BSD) impacts online brand community engagement (OBCE) such as likes, shares, and comments on Facebook by revealing the underlying behavioral mechanisms and boundary conditions.
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When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership
TL;DR: In this article , a survey of 967 U.S. consumers showed that non-CSR-themed social media influencers trigger target consumers' supportive behavior towards the CSR initiative which they have endorsed when the consumers perceive them as opinion and taste leaders.