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The increasing volume of data in modern business and science calls for more complex and sophisticated tools. Although advances in data mining technology have made extensive data collection much easier, it's still always evolving and there is a constant need for new techniques and tools that can help us transform this data into useful information and knowledge. Since the previous edition's publication, great advances have been made in the field of data mining. Not only does the third of edition of Data Mining: Concepts and Techniques continue the tradition of equipping you with an understanding and application of the theory and practice of discovering patterns hidden in large data sets, it also focuses on new, important topics in the field: data warehouses and data cube technology, mining stream, mining social networks, and mining spatial, multimedia and other complex data. Each chapter is a stand-alone guide to a critical topic, presenting proven algorithms and sound implementations ready to be used directly or with strategic modification against live data. This is the resource you need if you want to apply today's most powerful data mining techniques to meet real business challenges. * Presents dozens of algorithms and implementation examples, all in pseudo-code and suitable for use in real-world, large-scale data mining projects. * Addresses advanced topics such as mining object-relational databases, spatial databases, multimedia databases, time-series databases, text databases, the World Wide Web, and applications in several fields. *Provides a comprehensive, practical look at the concepts and techniques you need to get the most out of real business data

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Data Mining: Concepts and Techniques

Data Mining: Practical Machine Learning Tools and Techniques offers a thorough grounding in machine learning concepts as well as practical advice on applying machine learning tools and techniques in real-world data mining situations. This highly anticipated third edition of the most acclaimed work on data mining and machine learning will teach you everything you need to know about preparing inputs, interpreting outputs, evaluating results, and the algorithmic methods at the heart of successful data mining. Thorough updates reflect the technical changes and modernizations that have taken place in the field since the last edition, including new material on Data Transformations, Ensemble Learning, Massive Data Sets, Multi-instance Learning, plus a new version of the popular Weka machine learning software developed by the authors. Witten, Frank, and Hall include both tried-and-true techniques of today as well as methods at the leading edge of contemporary research. *Provides a thorough grounding in machine learning concepts as well as practical advice on applying the tools and techniques to your data mining projects *Offers concrete tips and techniques for performance improvement that work by transforming the input or output in machine learning methods *Includes downloadable Weka software toolkit, a collection of machine learning algorithms for data mining tasks-in an updated, interactive interface. Algorithms in toolkit cover: data pre-processing, classification, regression, clustering, association rules, visualization

Data Mining: Practical Machine Learning Tools and Techniques

[신간의 별자리x] 우리/미술, 그리고 ‘슬픔의 박물관’

Merchants selling products on the Web often ask their customers to review the products that they have purchased and the associated services. As e-commerce is becoming more and more popular, the number of customer reviews that a product receives grows rapidly. For a popular product, the number of reviews can be in hundreds or even thousands. This makes it difficult for a potential customer to read them to make an informed decision on whether to purchase the product. It also makes it difficult for the manufacturer of the product to keep track and to manage customer opinions. For the manufacturer, there are additional difficulties because many merchant sites may sell the same product and the manufacturer normally produces many kinds of products. In this research, we aim to mine and to summarize all the customer reviews of a product. This summarization task is different from traditional text summarization because we only mine the features of the product on which the customers have expressed their opinions and whether the opinions are positive or negative. We do not summarize the reviews by selecting a subset or rewrite some of the original sentences from the reviews to capture the main points as in the classic text summarization. Our task is performed in three steps: (1) mining product features that have been commented on by customers; (2) identifying opinion sentences in each review and deciding whether each opinion sentence is positive or negative; (3) summarizing the results. This paper proposes several novel techniques to perform these tasks. Our experimental results using reviews of a number of products sold online demonstrate the effectiveness of the techniques.

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Mining and summarizing customer reviews

Classification rule mining aims to discover a small set of rules in the database that forms an accurate classifier. Association rule mining finds all the rules existing in the database that satisfy some minimum support and minimum confidence constraints. For association rule mining, the target of discovery is not pre-determined, while for classification rule mining there is one and only one predetermined target. In this paper, we propose to integrate these two mining techniques. The integration is done by focusing on mining a special subset of association rules, called class association rules (CARs). An efficient algorithm is also given for building a classifier based on the set of discovered CARs. Experimental results show that the classifier built this way is, in general, more accurate than that produced by the state-of-the-art classification system C4.5. In addition, this integration helps to solve a number of problems that exist in the current classification systems.

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Integrating classification and association rule mining

Given a large collection of sparse vector data in a high dimensional space, we investigate the problem of finding all pairs of vectors whose similarity score (as determined by a function such as cosine distance) is above a given threshold. We propose a simple algorithm based on novel indexing and optimization strategies that solves this problem without relying on approximation methods or extensive parameter tuning. We show the approach efficiently handles a variety of datasets across a wide setting of similarity thresholds, with large speedups over previous state-of-the-art approaches.

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Scaling up all pairs similarity search

Association rule mining is an important model in data mining. Its mining algorithms discover all item associations (or rules) in the data that satisfy the user-specified minimum support (minsup) and minimum confidence (minconf) constraints. Minsup controls the minimum number of data cases that a rule must cover. Minconf controls the predictive strength of the rule. Since only one minsup is used for the whole database, the model implicitly assumes that all items in the data are of the same nature and/or have similar frequencies in the data. This is, however, seldom the case in reallife applications. In many applications, some items appear very frequently in the data, while others rarely appear. If minsup is set too high, those rules that involve rare items will not be found. To find rules that involve both frequent and rare items, minsup has to be set very low. This may cause combinatorial explosion because those frequent items will be associated with one another in all possible ways. This dilemma is called the rare item problem. This paper proposes a novel technique to solve this problem. The technique allows the user to specify multiple minimum supports to reflect the natures of the items and their varied frequencies in the database. In rule mining, different rules may need to satisfy different minimum supports depending on what items are in the rules. Experiment results show that the technique is very effective.

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Mining association rules with multiple minimum supports

Association rules are a fundamental class of patterns that exist in data. The key strength of association rule mining is its completeness. It finds all associations in the data that satisfy the user specified minimum support and minimum confidence constraints. This strength, however, comes with a major drawback. It often produces a huge number of associations. This is particularly true for data sets whose attributes are highly correlated. The huge number of associations makes it very diff icult, if not impossible, for a human user to analyze in order to identify those interesting/useful ones. In this paper, we propose a novel technique to overcome this problem. The technique first prunes the discovered associations to remove those insignificant associations, and then finds a special subset of the unpruned associations to form a summary of the discovered associations. We call this subset of associations the direction setting (DS) rules as they set the directions that are followed by the rest of the associations. Using this summary, the user can focus on the essential aspects (or relationships) of the domain and selectively view the relevant details. The approach is effective because experiment results show that the set of DS rules is typically very small . They can be analyzed manually by a human user. The proposed technique has also been applied successfully to a number of real-li fe applications.

Pruning and summarizing the discovered associations

Association rules, a class of important regularities in databases, have proven very useful in practical applications, but association-rule-mining algorithms tend to produce huge numbers of rules, most of which are of no interest. Users have considerable difficulty manually analyzing so many rules to identify the truly interesting ones. To solve that problem, we have developed a new approach to help them find interesting rules (in particular, unexpected rules) from a set of discovered association rules. This interestingness analysis system (IAS) leverages the user's existing domain knowledge to analyze discovered associations and then rank discovered rules according to various interestingness criteria, such as conformity and various types of unexpectedness. This article describes how we have implemented this technique and used it successfully in a number of applications.

Yiming Ma

Papers

Integrating classification and association rule mining

Scaling up all pairs similarity search

Mining association rules with multiple minimum supports

Pruning and summarizing the discovered associations

Analyzing the subjective interestingness of association rules