Y
Yong Liu
Researcher at Aalto University
Publications - 96
Citations - 4152
Yong Liu is an academic researcher from Aalto University. The author has contributed to research in topics: Service (business) & Context (language use). The author has an hindex of 25, co-authored 84 publications receiving 3197 citations. Previous affiliations of Yong Liu include University of Oulu & Åbo Akademi University.
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Factors driving the adoption of m-learning: An empirical study
TL;DR: It is indicted that offing high-quality contents complying with students' future targets is key to the success of m-learning in China and the proposed hypothesized model accounts for approximately 60.8% of the variance of behavioural intention.
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Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions
Yong Liu,Hongxiu Li,Feng Hu +2 more
TL;DR: The results show that personality factors of instant gratification, normative evaluation and impulsiveness are key determinants of urge to buy impulsively, while perceived website cues of visual appeal, website ease of use and product availability are important precursors.
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Understanding perceived risks in mobile payment acceptance
TL;DR: Perceived information asymmetry, perceived technology uncertainty, perceived regulatory uncertainty, and perceived service intangibility are confirmed as the main determinants of perceived risk, while perceived performance risk, perceived financial risk, and perception of privacy risk were found to have strong negative effects on perceived value and acceptance intention.
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The effect of flow experience on mobile SNS users' loyalty
Tao Zhou,Hongxiu Li,Yong Liu +2 more
TL;DR: The effect of flow experience on mobile SNS users' loyalty to be significant and both information quality and system quality significantly affect users' trust and flow experiences, which further determine their loyalty.
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Exploring the impact of use context on mobile hedonic services adoption: An empirical study on mobile gaming in China
Yong Liu,Hongxiu Li +1 more
TL;DR: The results show that use context is the strongest predictor of mobile game adoption, and the formation of people's perceptions about mobile gaming is conditional and based on the special consideration of certain use contexts.