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Tao Zhou

Researcher at Hangzhou Dianzi University

Publications -  17
Citations -  2423

Tao Zhou is an academic researcher from Hangzhou Dianzi University. The author has contributed to research in topics: Continuance & Information quality. The author has an hindex of 13, co-authored 17 publications receiving 2071 citations.

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Understanding online community user participation: a social influence perspective

TL;DR: The results show that both social identity and group norm have significant effects on user participation, and in addition, group norm affects social identity.
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An empirical examination of initial trust in mobile banking

TL;DR: The results indicate that structural assurance and information quality are the main factors affecting initial trust, whereas information quality and system quality significantly affect perceived usefulness.
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Understanding users' initial trust in mobile banking: An elaboration likelihood perspective

TL;DR: The results indicated that initial trust develops along a dual route including the central route and peripheral route, which implies that service providers need to employ differentiated strategies to build users' initial trust in mobile banking.
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The effect of flow experience on mobile SNS users' loyalty

TL;DR: The effect of flow experience on mobile SNS users' loyalty to be significant and both information quality and system quality significantly affect users' trust and flow experiences, which further determine their loyalty.
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Understanding mobile SNS continuance usage in China from the perspectives of social influence and privacy concern

TL;DR: The results suggest that service providers should address the issues of social influence and privacy concern to encourage mobile SNS continuance usage.