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Yooncheong Cho

Researcher at KDI School of Public Policy and Management

Publications -  2
Citations -  7

Yooncheong Cho is an academic researcher from KDI School of Public Policy and Management. The author has contributed to research in topics: Product (category theory) & Product category. The author has an hindex of 2, co-authored 2 publications receiving 5 citations.

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Exploring Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in B2C/P2P Car-Sharing Economy

TL;DR: In this article, the effect of perceived utilities on attitude differ for existing and potential users, and also for cases of B2C and P2P car-sharing, and the findings of this study have provided managerial, theoretical, and policy implications.
Journal ArticleDOI

Exploring Determinants of Country of Origin and Product Category on Perceived Value and Satisfaction: Comparison Analysis of the Newly Emerging vs. Developed Country

TL;DR: In this paper, the authors investigate determinants of the country of origin effects by comparing perception on made in the newly emerging and developed country and propose a policy recommendation regarding which product categories should the manufacturing industries of those countries focus in effort to ensure the sustained growth of their economies.