Given a social network G and a positive integer k, the influence maximization problem asks for k nodes (in G) whose adoptions of a certain idea or product can trigger the largest expected number of follow-up adoptions by the remaining nodes This problem has been extensively studied in the literature, and the state-of-the-art technique runs in O((k+l) (n+m) log n e2) expected time and returns a (1-1 e-e)-approximate solution with at least 1 - 1/n l probability This paper presents an influence maximization algorithm that provides the same worst-case guarantees as the state of the art, but offers significantly improved empirical efficiency The core of our algorithm is a set of estimation techniques based on martingales, a classic statistical tool Those techniques not only provide accurate results with small computation overheads, but also enable our algorithm to support a larger class of information diffusion models than existing methods do We experimentally evaluate our algorithm against the states of the art under several popular diffusion models, using real social networks with up to 14 billion edges Our experimental results show that the proposed algorithm consistently outperforms the states of the art in terms of computation efficiency, and is often orders of magnitude faster

Influence Maximization in Near-Linear Time: A Martingale Approach

We survey recent advances in algorithms for route planning in transportation networks. For road networks, we show that one can compute driving directions in milliseconds or less even at continental scale. A variety of techniques provide different trade-offs between preprocessing effort, space requirements, and query time. Some algorithms can answer queries in a fraction of a microsecond, while others can deal efficiently with real-time traffic. Journey planning on public transportation systems, although conceptually similar, is a significantly harder problem due to its inherent time-dependent and multicriteria nature. Although exact algorithms are fast enough for interactive queries on metropolitan transit systems, dealing with continent-sized instances requires simplifications or heavy preprocessing. The multimodal route planning problem, which seeks journeys combining schedule-based transportation (buses, trains) with unrestricted modes (walking, driving), is even harder, relying on approximate solutions even for metropolitan inputs.

/pdf/route-planning-in-transportation-networks-k0typz8i4k.pdf

Route Planning in Transportation Networks

Influence Maximization (IM), which selects a set of $k$ users (called seed set) from a social network to maximize the expected number of influenced users (called influence spread), is a key algorithmic problem in social influence analysis. Due to its immense application potential and enormous technical challenges, IM has been extensively studied in the past decade. In this paper, we survey and synthesize a wide spectrum of existing studies on IM from an algorithmic perspective , with a special focus on the following key aspects: (1) a review of well-accepted diffusion models that capture the information diffusion process and build the foundation of the IM problem, (2) a fine-grained taxonomy to classify existing IM algorithms based on their design objectives, (3) a rigorous theoretical comparison of existing IM algorithms, and (4) a comprehensive study on the applications of IM techniques in combining with novel context features of social networks such as topic, location, and time. Based on this analysis, we then outline the key challenges and research directions to expand the boundary of IM research.

https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=4983&context=sis_research

Influence Maximization on Social Graphs: A Survey

Influence Maximization (IM), that seeks a small set of key users who spread the influence widely into the network, is a core problem in multiple domains. It finds applications in viral marketing, epidemic control, and assessing cascading failures within complex systems. Despite the huge amount of effort, IM in billion-scale networks such as Facebook, Twitter, and World Wide Web has not been satisfactorily solved. Even the state-of-the-art methods such as TIM+ and IMM may take days on those networks. 
In this paper, we propose SSA and D-SSA, two novel sampling frameworks for IM-based viral marketing problems. SSA and D-SSA are up to 1200 times faster than the SIGMOD'15 best method, IMM, while providing the same $(1-1/e-\epsilon)$ approximation guarantee. Underlying our frameworks is an innovative Stop-and-Stare strategy in which they stop at exponential check points to verify (stare) if there is adequate statistical evidence on the solution quality. Theoretically, we prove that SSA and D-SSA are the first approximation algorithms that use (asymptotically) minimum numbers of samples, meeting strict theoretical thresholds characterized for IM. The absolute superiority of SSA and D-SSA are confirmed through extensive experiments on real network data for IM and another topic-aware viral marketing problem, named TVM. The source code is available at this https URL

Stop-and-Stare: Optimal Sampling Algorithms for Viral Marketing in Billion-scale Networks

Influence Maximization (IM), that seeks a small set of key users who spread the influence widely into the network, is a core problem in multiple domains. It finds applications in viral marketing, epidemic control, and assessing cascading failures within complex systems. Despite the huge amount of effort, IM in billion-scale networks such as Facebook, Twitter, and World Wide Web has not been satisfactorily solved. Even the state-of-the-art methods such as TIM+ and IMM may take days on those networks. In this paper, we propose SSA and D-SSA, two novel sampling frameworks for IM-based viral marketing problems. SSA and D-SSA are up to 1200 times faster than the SIGMOD'15 best method, IMM, while providing the same (1-1/e-e) approximation guarantee. Underlying our frameworks is an innovative Stop-and-Stare strategy in which they stop at exponential check points to verify (stare) if there is adequate statistical evidence on the solution quality. Theoretically, we prove that SSA and D-SSA are the first approximation algorithms that use (asymptotically) minimum numbers of samples, meeting strict theoretical thresholds characterized for IM. The absolute superiority of SSA and D-SSA are confirmed through extensive experiments on real network data for IM and another topic-aware viral marketing problem, named TVM.

https://dl.acm.org/doi/pdf/10.1145/2882903.2915207

Given a social network G and a constant k, the influence maximization problem asks for k nodes in G that (directly and indirectly) influence the largest number of nodes under a pre-defined diffusion model. This problem finds important applications in viral marketing, and has been extensively studied in the literature. Existing algorithms for influence maximization, however, either trade approximation guarantees for practical efficiency, or vice versa. In particular, among the algorithms that achieve constant factor approximations under the prominent independent cascade (IC) model or linear threshold (LT) model, none can handle a million-node graph without incurring prohibitive overheads. 
This paper presents TIM, an algorithm that aims to bridge the theory and practice in influence maximization. On the theory side, we show that TIM runs in O((k+\ell) (n+m) \log n / \epsilon^2) expected time and returns a (1-1/e-\epsilon)-approximate solution with at least 1 - n^{-\ell} probability. The time complexity of TIM is near-optimal under the IC model, as it is only a \log n factor larger than the \Omega(m + n) lower-bound established in previous work (for fixed k, \ell, and \epsilon). Moreover, TIM supports the triggering model, which is a general diffusion model that includes both IC and LT as special cases. On the practice side, TIM incorporates novel heuristics that significantly improve its empirical efficiency without compromising its asymptotic performance. We experimentally evaluate TIM with the largest datasets ever tested in the literature, and show that it outperforms the state-of-the-art solutions (with approximation guarantees) by up to four orders of magnitude in terms of running time. In particular, when k = 50, \epsilon = 0.2, and \ell = 1, TIM requires less than one hour on a commodity machine to process a network with 41.6 million nodes and 1.4 billion edges.

Influence Maximization: Near-Optimal Time Complexity Meets Practical Efficiency

Given a social network G and a constant $k$, the influence maximization problem asks for k nodes in G that (directly and indirectly) influence the largest number of nodes under a pre-defined diffusion model. This problem finds important applications in viral marketing, and has been extensively studied in the literature. Existing algorithms for influence maximization, however, either trade approximation guarantees for practical efficiency, or vice versa. In particular, among the algorithms that achieve constant factor approximations under the prominent independent cascade (IC) model or linear threshold (LT) model, none can handle a million-node graph without incurring prohibitive overheads. This paper presents TIM, an algorithm that aims to bridge the theory and practice in influence maximization. On the theory side, we show that TIM runs in O((k+ l) (n+m) log n/e2) expected time and returns a (1-1/e-e)-approximate solution with at least 1 - n-l probability. The time complexity of TIM is near-optimal under the IC model, as it is only a log n factor larger than the Ω(m + n) lower-bound established in previous work (for fixed k, l, and e). Moreover, TIM supports the triggering model, which is a general diffusion model that includes both IC and LT as special cases. On the practice side, TIM incorporates novel heuristics that significantly improve its empirical efficiency without compromising its asymptotic performance. We experimentally evaluate TIM with the largest datasets ever tested in the literature, and show that it outperforms the state-of-the-art solutions (with approximation guarantees) by up to four orders of magnitude in terms of running time. In particular, when k = 50, e = 0.2, and l = 1, TIM requires less than one hour on a commodity machine to process a network with 41.6 million nodes and 1.4 billion edges. This demonstrates that influence maximization algorithms can be made practical while still offering strong theoretical guarantees.

Influence maximization: near-optimal time complexity meets practical efficiency

Given two locations $s$ and $t$ in a road network, a distance query returns the minimum network distance from $s$ to $t$, while a shortest path query computes the actual route that achieves the minimum distance. These two types of queries find important applications in practice, and a plethora of solutions have been proposed in past few decades. The existing solutions, however, are optimized for either practical or asymptotic performance, but not both. In particular, the techniques with enhanced practical efficiency are mostly heuristic-based, and they offer unattractive worst-case guarantees in terms of space and time. On the other hand, the methods that are worst-case efficient often entail prohibitive preprocessing or space overheads, which render them inapplicable for the large road networks (with millions of nodes) commonly used in modern map applications. 
This paper presents {\em Arterial Hierarchy (AH)}, an index structure that narrows the gap between theory and practice in answering shortest path and distance queries on road networks. On the theoretical side, we show that, under a realistic assumption, AH answers any distance query in $\tilde{O}(\log \r)$ time, where $\r = d_{max}/d_{min}$, and $d_{max}$ (resp.\ $d_{min}$) is the largest (resp.\ smallest) $L_\infty$ distance between any two nodes in the road network. In addition, any shortest path query can be answered in $\tilde{O}(k + \log \r)$ time, where $k$ is the number of nodes on the shortest path. On the practical side, we experimentally evaluate AH on a large set of real road networks with up to twenty million nodes, and we demonstrate that (i) AH outperforms the state of the art in terms of query time, and (ii) its space and pre-computation overheads are moderate.

Shortest Path and Distance Queries on Road Networks: Towards Bridging Theory and Practice

Given two locations s and t in a road network, a distance query returns the minimum network distance from s to t, while a shortest path query computes the actual route that achieves the minimum distance. These two types of queries find important applications in practice, and a plethora of solutions have been proposed in past few decades. The existing solutions, however, are optimized for either practical or asymptotic performance, but not both. In particular, the techniques with enhanced practical efficiency are mostly heuristic-based, and they offer unattractive worst-case guarantees in terms of space and time. On the other hand, the methods that are worst-case efficient often entail prohibitive preprocessing or space overheads, which render them inapplicable for the large road networks (with millions of nodes) commonly used in modern map applications.This paper presents Arterial Hierarchy (AH), an index structure that narrows the gap between theory and practice in answering shortest path and distance queries on road networks. On the theoretical side, we show that, under a realistic assumption, AH answers any distance query in O(log α) time, where α = dmax/dmin, and dmax (resp. dmin) is the largest (resp. smallest) L∞ distance between any two nodes in the road network. In addition, any shortest path query can be answered in O(k + log α) time, where k is the number of nodes on the shortest path. On the practical side, we experimentally evaluate AH on a large set of real road networks with up to twenty million nodes, and we demonstrate that (i) AH outperforms the state of the art in terms of query time, and (ii) its space and pre-computation overheads are moderate.

Youze Tang

Papers

Influence Maximization in Near-Linear Time: A Martingale Approach

Influence Maximization: Near-Optimal Time Complexity Meets Practical Efficiency

Influence maximization: near-optimal time complexity meets practical efficiency

Shortest Path and Distance Queries on Road Networks: Towards Bridging Theory and Practice

Shortest path and distance queries on road networks: towards bridging theory and practice