Zhi Pei

TL;DR: In this article, the authors focus on the strategic role played by the retail services in a dual-channel competitive market and suggest that the improved retail services effectively alleviate the channel competition and conflict and improve the supply chain performance in a competitive market.

TL;DR: In this article, the authors empirically show that an e-tailer's return depth has a positive influence on the consumer's perceived fairness of the return policy and purchase intention.

TL;DR: In this paper, the effect of information sharing on the performance of a retailer-multi-channel manufacturer (with online and traditional retail channels) supply chain is examined. And a bargaining model is utilized to implement profit sharing for the multi-channel manufacturers and retailers so that an information sharing equilibrium can be reached.

TL;DR: In this article, the authors examine the value of manufacturer-retailer cooperative advertising and its strategic influence on information sharing of the manufacturer and the retailer in a dual-channel distribution.

TL;DR: This research uses a game-theoretical model to show that a cooperative advertising program can be utilized as an effective coordinative mechanism to alleviate dual-channel competition and thus help to improve the channel as a whole and the individual channel members’ performance.