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Ziva Kunda
Researcher at University of Waterloo
Publications - 40
Citations - 17770
Ziva Kunda is an academic researcher from University of Waterloo. The author has contributed to research in topics: Heuristics & Social perception. The author has an hindex of 31, co-authored 40 publications receiving 16409 citations. Previous affiliations of Ziva Kunda include University of Michigan & Princeton University.
Papers
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Journal ArticleDOI
The case for motivated reasoning.
TL;DR: It is proposed that motivation may affect reasoning through reliance on a biased set of cognitive processes--that is, strategies for accessing, constructing, and evaluating beliefs--that are considered most likely to yield the desired conclusion.
Journal ArticleDOI
Motivation by positive or negative role models: regulatory focus determines who will best inspire us.
TL;DR: It is demonstrated that individuals are motivated by role models who encourage strategies that fit their regulatory concerns: promotion-focused individuals, who favor a strategy of pursuing desirable outcomes, are most inspired by positive role models, who highlight strategies for achieving success.
Journal ArticleDOI
Superstars and me : Predicting the impact of role models on the self
Penelope Lockwood,Ziva Kunda +1 more
TL;DR: In this paper, the authors propose that superstars are most likely to affect self-views when they are considered relevant, and that relevant superstars provoke selfenhancement and inspiration when their success seems attainable but self-deflation when it seems unattainable.
Book
Social Cognition: Making Sense of People
TL;DR: Kunda as discussed by the authors provides a comprehensive and accessible survey of research and theory about social cognition at a level appropriate for undergraduate and graduate students, as well as researchers in the field, including the representation of social concepts, rules of inference, memory, "hot" cognition driven by motivation or affect, and automatic processing.