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Ziva Kunda

Researcher at University of Waterloo

Publications -  40
Citations -  17770

Ziva Kunda is an academic researcher from University of Waterloo. The author has contributed to research in topics: Heuristics & Social perception. The author has an hindex of 31, co-authored 40 publications receiving 16409 citations. Previous affiliations of Ziva Kunda include University of Michigan & Princeton University.

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Stability and malleability of the self-concept.

TL;DR: In this paper, the social environment was varied by creating a situation in which subjects found themselves to be either very unique or very similar to others, and subjects responded to a series of self-concept measures.
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The use of statistical heuristics in everyday inductive reasoning

TL;DR: In reasoning about everyday problems, people use statistical heuristics, that is, judgmental tools that are rough intuitive equivalents of statistical principles as discussed by the authors, that are more likely when the sample space and the sampling process are clear, the role of chance in producing events is clear, or the culture specifies statistical reasoning as normative for the events.
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When do stereotypes come to mind and when do they color judgment? A goal-based theoretical framework for stereotype activation and application.

TL;DR: It is proposed that both stereotype activation and stereotype application during interaction depend on the strength of comprehension and self-enhancement goals that can be satisfied by stereotyping one's interaction partner and on thestrength of one's motivation to avoid prejudice.
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Reactions to a Black professional : Motivated inhibition and activation of conflicting stereotypes

TL;DR: Results showed that participants, especially those high in prejudice, inhibited the Black stereotype when motivated to esteem a Black individual (because he had praised them) and activated the doctor stereotype, while recipients of feedback from Black evaluators showed no such effects.