Z
Ziva Kunda
Researcher at University of Waterloo
Publications - 40
Citations - 17770
Ziva Kunda is an academic researcher from University of Waterloo. The author has contributed to research in topics: Heuristics & Social perception. The author has an hindex of 31, co-authored 40 publications receiving 16409 citations. Previous affiliations of Ziva Kunda include University of Michigan & Princeton University.
Papers
More filters
Book ChapterDOI
Heuristics and Biases: The Use of Statistical Heuristics in Everyday Inductive Reasoning
Journal ArticleDOI
What the Commentators Motivated Us to Think About
TL;DR: For instance, this article pointed out that motivation can and does affect cognition, and pointed out a wide range of domains in which such motivated influences have been demonstrated, such as motivated thinking about the self, motivated use of stereotypes when forming impressions of others, and motivated reasoning about one's intimate partners and relationships.
Activation, Application, and Inhibition
Ziva Kunda,Lisa Sinclair +1 more
TL;DR: Evidence showing that both the activation and the application of stereotypes may be influenced by motivation is reviewed, showing that when an applicable stereotype supports their desired impression of an individual, motivation can lead people to activate this stereotype, if they have not already activated it spontaneously.