Ziva Kunda

TL;DR: It is proposed that motivation may affect reasoning through reliance on a biased set of cognitive processes--that is, strategies for accessing, constructing, and evaluating beliefs--that are considered most likely to yield the desired conclusion.

TL;DR: It is demonstrated that individuals are motivated by role models who encourage strategies that fit their regulatory concerns: promotion-focused individuals, who favor a strategy of pursuing desirable outcomes, are most inspired by positive role models, who highlight strategies for achieving success.

TL;DR: In this paper, the authors propose that superstars are most likely to affect self-views when they are considered relevant, and that relevant superstars provoke selfenhancement and inspiration when their success seems attainable but self-deflation when it seems unattainable.

TL;DR: Kunda as discussed by the authors provides a comprehensive and accessible survey of research and theory about social cognition at a level appropriate for undergraduate and graduate students, as well as researchers in the field, including the representation of social concepts, rules of inference, memory, "hot" cognition driven by motivation or affect, and automatic processing.