Showing papers by "University of Greenwich published in 1989"

Hospitality and travel marketing

Abstract: Part I: Introduction to marketing. Marketing defined. Differences between marketing products and hospitality/travel services. The hospitality and travel marketing system. Part II: Planning: research and analysis. Customer behavior in the hospitality and travel industry. Analyzing market opportunities. Marketing research. Part III: Planning: strategy, positioning and objectives. Marketing segmentation and trends. The marketing plan and the eight "P's" of hospitality marketing. Part IV: Implementing the marketing mix. The product/service mix and people. Packaging and promotion. The distribution mix and the travel trade. Communications and the promotional mix. Advertising. Sales promotion and merchandising. Personal selling and sales management. Public relations and publicity. Pricing. Part V: Controlling, measuring and evaluating the plan. Marketing management, evaluation and control.

The Valuation of Property Investments

Abstract: In the seventh edition, the book has been updated and revised to reflect changes in the market, the development of appraisal methods and the subsequent changes in professional practice. The intial overview in Part I of the book, The Economic and Legal Framework, has been revisd to show the present position. Changes in appraisal techniques based on the research of the authors have been incorporated in Part II on Investment Valuation. Revisions have also been made in part II, again based on the research activities of the authors, which examines Investment Appraisal.The serves a number of purposes. First, it provides a critical examination of valuation techniques, with particular reference to the investment method of valuation. Second, it supplies practising valuers and appraisers with more effective data, information and techniques to enable them to carry out their valuations, appraisals and negotiations in an increasily competitive field. Finally, it provides assistance to students and academics in understanding the context of and a range of approaches to the valuation and appraisal of property investments. This book has been a key text in property investment appraisal for more than 30 years, it has sold many thousands of copies globally to academics, students and practitioners.