Webster University Vienna

About: Webster University Vienna is a education organization based out in Vienna, Austria. It is known for research contribution in the topics: Monetary policy & Cognition. The organization has 60 authors who have published 168 publications receiving 3182 citations.

Mapping breast cancer survivors’ psychosocial coping along disease trajectory: A language approach:

Abstract: This article reports a language analysis of breast cancer patients' posts in an online support group. Adopting web-scraping techniques, the study analyzed 27,078 online posts contributed by 1443 users along multiple linguistic dimensions to investigate the trajectory of the patients' psychosocial adaptation of the disease. The findings suggested that breast cancer patients' emotional experiences and adjustment in the course of illness vary from one stage to another. They reached the peak of emotional expression, struggle and despair, and self-focus at Stage III, whereas wiped out negative emotions and signaled a desire for connections with others at Stage IV.

Social Media Advertising: The Role of the Social Media Platform and the Advertised Brand in Attitude Formation and Purchase Intention.

Abstract: Social media provide not only platforms for individual users for personal communication, but also serve as media for the dissemination of promotional messages. Recently, the role of social media platforms as earned media has been in focus, but paid advertising still plays a significant role in this respect. This study seeks to deepen the understanding of consumer behavior in this context by addressing consumer attitude towards social media advertising on two levels, i.e., general attitude towards advertising on a social media platform and specific attitude towards an individual advertisement on the social media platform. The study proposes and empirically tests a research model that shows a significant impact of platform enjoyment on general attitude towards advertising as well as brand familiarity as an antecedent of specific attitude towards an advertisement on the platform. Further, a significant impact of both levels of attitude on purchase intention could be shown. The findings stress the importance of a clear conceptualization of consumer attitude on different levels and highlight the relevance of paid advertising in social media.

Linking partnering success factors to project performance - Findings from two nation-wide surveys

Abstract: In this article we present findings from an investigation into the influence of partnering success factors on multi-partner projects’ abilities to meet time schedule, budget, and technical specifications. Our findings are based on the analysis of nation-wide surveys within the engineering consultancy industry in Denmark and Norway, and the research includes empirical data from 124 engineering consultancies. A main conclusion is that in order to meet all three criteria in the project performance measure, i.e. time schedule, budget, and technical specifications, mutual project objectives and commitment are important. To fulfil the two criteria time schedule and technical specifications, trust and collaborative problem-solving are important. To meet the criterion technical specifications, communication is the important partnering success factor. We also find that to positively influence project performance in a project comprising partners from independent firms, the project manager must aim to ensure the presence of the five identified partnering success factors throughout the project.

The Effect of Technology on Human Social Perception: A Multi-methods NeuroIS Pilot Investigation

Abstract: Effects of digital communication have been reported, but with only little physiological data backing. The purpose of this pilot study was to use a multi-methods approach to investigate in digital natives the effects of reading from a mobile device, listening to an audio recording and listening to an actual person present, who reads out loud. Self-reported pleasantness and arousal as conscious data, startle reflex modulation, skin conductance and heart rate as non-conscious data were recorded for each condition. The findings indicate that physiological arousal measures tend to match respective self-report measures both indicating higher arousal levels for social conditions. However, physiological valence measures do not match their corresponding self-report measures. Listening to an audio recording and listening to a real person reading were rated as more pleasant than reading alone. However, listening to a present person reading out loud resulted in the most negative subcortical raw affective responses in digital native’s brains.

Memes and the media narrative: The Nike-Kaepernick controversy

Abstract: This article presents the results of a critical discourse analysis of internet memes. This analysis considers the highly visual nature of internet memes situated in a context of meme-as-utterance prompting other remixed versions as memes-as-responses. Prior to the analysis an orientation to pragmatics as related to internet memes is presented. Following this is an overview of memes research and a necessary discussion of the role of media narratives in the construction and dissemination of internet memes. Finally, a series of memes tweeted in response to Nike’s inclusion of former National Football League player, Colin Kaepernick, in its Just Do It anniversary campaign, serves as the corpus of analysis.