Showing papers in &quot;Business Horizons in 1964&quot;

Profiting from the declining product

20 citations

Journal Article•DOI•

[...]

Walter J. Talley

The closest thing to measuring advertising effectiveness

15 citations

Journal Article•DOI•

[...]

Jerome B. Kernan¹, James U. McNeal²•Institutions (2)

University of Texas at Austin¹, Oklahoma State University–Stillwater²

Span of control conceptions and misconceptions

5 citations

Journal Article•DOI•

[...]

Robert E. Thompson

Management concepts and practices European style

4 citations

Journal Article•DOI•

[...]

Fremont E. Kast

A new orientation for plotting marketing strategy

4 citations

Journal Article•DOI•

[...]

Lee Adler

What do you mean, “Business is a profession”?

3 citations

Journal Article•DOI•

[...]

Richard H. Hall, James D. Thompson

The actuarial — Clinical controversy in managerial selection

3 citations

Journal Article•DOI•

[...]

William E. Scott¹•Institutions (1)

Indiana University¹

2 citations

Journal Article•DOI•

Approaches to achieving

[...]

Louis W. Stern¹•Institutions (1)

Ohio State University¹

Systems can too be practical

2 citations

Journal Article•DOI•

[...]

Allan Harvey

Store loyalty as a measure of promotional effectiveness of supermarkets

2 citations

Journal Article•DOI•

[...]

Stanley J. Shapiro¹, Robert J. Colonna¹•Institutions (1)

University of Pennsylvania¹

Uprooting world poverty A job for business

Journal Article•DOI•

[...]

Louis O. Kelso, Patricia Hetter

3 experiments in urban transportation

Journal Article•DOI•

[...]

George M. Smerk¹•Institutions (1)

University of Maryland, College Park¹

Do your distribution channels need reshaping

Journal Article•DOI•

[...]

A.L. McDonald¹•Institutions (1)

McKinsey & Company¹

A systems approach to manpower management

Journal Article•DOI•

[...]

Edgar G. Williams

Growth prospects for a mature economy

Journal Article•DOI•

[...]

Charles T. Stewart¹•Institutions (1)

George Washington University¹

Forecasting business opportunity in Western Europe

Journal Article•DOI•

[...]

Leslie E. Grayson¹, Richard J. Ward²•Institutions (2)

The New School¹, Long Island University²

Bringing the urban CRISIS into focus

Journal Article•DOI•

[...]

J.W. Milliman¹•Institutions (1)

Indiana University¹

Why a rising federal debt is no cause for alarm

Journal Article•DOI•

[...]

David B. McCalmont¹•Institutions (1)

Ohio State University¹

A defense of the corporation pirate

Journal Article•DOI•

[...]

Douglas V. Austin

Imagery as a management skill

Journal Article•DOI•

[...]

Thomas A. Petit

Business management under Nasser

Journal Article•DOI•

[...]

Ralph Westfall¹•Institutions (1)

Northwestern University¹

Taking some guesswork out of R&D investments

Journal Article•DOI•

[...]

Norman H. Caber, Edgar S. Cheaney