Journal of Fashion Marketing and Management 

About: Journal of Fashion Marketing and Management is an academic journal published by Emerald Publishing Limited. The journal publishes majorly in the area(s): Clothing & Consumer behaviour. It has an ISSN identifier of 1361-2026. Over the lifetime, 914 publications have been published receiving 31142 citations. The journal is also known as: Fashion marketing and management.

Ethical fashion: myth or future trend?

Abstract: Purpose – The aim is to contribute to a better understanding of ethical fashion consumption. Even though consumers demand more ethical responsibility from companies, it is debatable if consumers would sacrifice their own personal needs to support ethically produced clothing.Design/methodology/approach – Focus groups are conducted in the UK and Germany in order to elicit consumers' beliefs and attitudes towards ethical issues in the fashion industry and its effect on purchase behaviour. Questionnaires are administrated to verify the outcome of the focus groups.Findings – The findings from this research demonstrate little evidence that ethical issues have any effect on consumers' fashion purchase behaviour. When it comes to fashion purchase, personal needs motivate consumers primarily to buy garments and take precedence over ethical issues.Research limitations/implications – Only a specific age group between 18 and 26‐years‐old is interviewed. Both research methods are undertaken in the area of Manchester, ...

A structural model of fashion‐oriented impulse buying behavior

Abstract: Purpose – This study aims to examine the causal relationships among fashion involvement, positive emotion, hedonic consumption tendency, and fashion‐oriented impulse buying in the context of shopping.Design/methodology/approach – A self‐administered questionnaire developed from the literature was administered to 217 college students during a scheduled class. They were enrolled at one metropolitan university in a southwestern state in the USA. A structural equation model using a correlation matrix with maximum likelihood was estimated by LISREL 8.53.Findings – Fashion involvement and positive emotion had positive effects on consumers' fashion‐oriented impulse buying behavior with fashion involvement having the greatest effect. Hedonic consumption tendency was an important mediator in determining fashion‐oriented impulse buying.Research limitations/implications – This study was limited to college students at one metropolitan university in a southwestern state in the USA and to general fashion products.Pract...

Fast fashioning the supply chain: shaping the research agenda

Abstract: Purpose – The phenomenon of fast fashion is under‐researched academically, yet has received attention in most of the fashion and business press. Therefore, as it would seem timely, this article aims to present the findings of some exploratory research.Design/methodology/approach – The concept of agile supply chains or supply chain theory is explored with reference to fast fashion requirements. The research was carried out using in‐depth interviews of key informants in the fashion industry.Findings – The major findings of this exploratory research demonstrate a developmental process occurring in supply chain management when fast fashion comes into the equation. This research provides additional complexity on the existing model of supply chain management for the fashion industry.Research limitations/implications – This paper presents a research agenda for future exploration. There are implications for theoretical perspectives of supply chain management as well as retail operations.Originality/value – This p...

Luxury consumption factors

Abstract: Purpose – The purpose of the paper is to analyse the luxury market and determine the factors that determine luxury consumption. Luxury consumption has been neglected, and yet many questions arise concerning the underlying dimensions of luxury shopping.Design/methodology/approach – Two scales were used: questions concerning luxury consumption were used in order to determine the sample of luxury consumers, and a PRECON scale was used to measure individual differences in consumers’ prestige shopping preferences. After the scale validation process, factor analysis was conducted, along with regression analysis of all PRECON factors.Findings – The results show that in this market consumers perceive quality as a brand determinant. Further, strong patron status suggests a “snob effect” among respondents, who buy exclusive items in an attempt to distinguish themselves. Hence, rare products indicate respect and prestige among the respondents. Furthermore, this paper defines two sub‐categories, namely “old aristocra...

Gender differences in cognitive and affective impulse buying

Abstract: The purpose of this study was to compare men and women for differences in affective and cognitive processes associated with impulse buying behavior and to identify gender differences in terms of impulsive purchases made from a variety of product categories A total of 277 students served as the sample Using analysis of variance tests, males and females were found to be significantly different with respect to affective process components (irresistible urge to buy, positive buying emotion and mood management) and cognitive process components (cognitive deliberation and unplanned buying) Significant differences were also found between men and women in the frequency with which the following product categories were purchased on impulse: shirts/sweaters, pants/skirts, coats, underwear/lingerie, accessories, shoes, electronics, hardware, computer software, music CDs or DVDs, sports memorabilia, health/beauty products, and magazines/books for pleasure reading