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Showing papers in "Journal of Professional Services Marketing in 1987"

Journal Article•DOI•
Selection of legal services: An investigation of perceived risk

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Betsy V. Boze
01 Jan 1987-Journal of Professional Services Marketing

45 citations

Journal Article•DOI•
Use of commercial sources of information in the purchase of professional services: What the literature tells us

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W. Glynn Mangold
01 Jan 1987-Journal of Professional Services Marketing

32 citations

Journal Article•DOI•
An Analysis of Consumer Reliance on Personal and Nonpersonal Sources of Professional Service Information

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W. Glynn Mangold, Robert L. Berl, Louis G. Pol, C. L. Abercrombie
21 Jan 1987-Journal of Professional Services Marketing

15 citations

Journal Article•DOI•
Explaining consumers' reactions to price changes in service industries: The effects of the location of the service provider, the credibility of the information source and the importance of the service to the consumer

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Jerry B. Gotlieb, Robert F. Gwinner, John L. Schlacter, Robert D. St. Louis
01 Jan 1987-Journal of Professional Services Marketing

13 citations

Journal Article•DOI•
Consumer images of financial institutions: A comparative study of banks versus savings and loans

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Ronald D. Hampton, Bonnie S. Guy, James M. Sinkula
21 Jan 1987-Journal of Professional Services Marketing

12 citations

Journal Article•DOI•
Distribution and Its Relevance to Educational Marketing Efforts

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Frank Bingham
22 Jan 1987-Journal of Professional Services Marketing

9 citations

Journal Article•DOI•
A Survey of the Utilization of Advertising by CPA Firms

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Robert E. Hite, Norman O. Schultz
01 Jan 1987-Journal of Professional Services Marketing

8 citations

Journal Article•DOI•
Non-Profit Services: Adoption or Adaptation of Marketing

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W. Wray Buchanan, Donald R. Self, Jerry J. Ingram
22 Jan 1987-Journal of Professional Services Marketing

8 citations

Journal Article•DOI•
Rainmakers, mushrooms, and immaculate conception: Internal marketing for professional service firm associates

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Edward W. Wheatley
22 Jan 1987-Journal of Professional Services Marketing

8 citations

Journal Article•DOI•
The promotion of legal services: Business executives' and attorneys' perceptions

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Ralph M. Gaedeke, Dennis H. Tootelian
01 Jan 1987-Journal of Professional Services Marketing

7 citations

Journal Article•DOI•
Priorities and perceptions from the client point of view: Opportunities for effective marketing of an accounting practice

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Nora Ganim Barnes, Helen Ann LaFrancois
01 Jan 1987-Journal of Professional Services Marketing
Journal Article•DOI•
Marketing in the Nonprofit Religious Sector

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Curtis W. Young
01 Jan 1987-Journal of Professional Services Marketing
Journal Article•DOI•
Confronting intangibility: A practical approach

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Doris C. Van Doren, Paul B. Relle
21 Jan 1987-Journal of Professional Services Marketing
Journal Article•DOI•
Job Search and Recruitment Advertising Study for Engineers And Computer Professionals

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Blanka Eckstein
01 Jan 1987-Journal of Professional Services Marketing
Journal Article•DOI•
An Assessment of Home Buyer and Real Estate Broker Attitudes Toward Service Quality

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Michael W. Little, Thomas A. Myers
01 Jan 1987-Journal of Professional Services Marketing
Journal Article•DOI•
Correspondence analysis: A new tool for image studies

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Gary M. Mullet
21 Jan 1987-Journal of Professional Services Marketing
Journal Article•DOI•
Establishing a Price for Government Services

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John L. Crompton, BS Charles W. Lamb Dba
21 Jan 1987-Journal of Professional Services Marketing
TL;DR: Crompton et al. as discussed by the authors established a Price for Government Services (PGS) model for the first time in 1987, and published it in the Journal of Professional Services Marketing (JPHM).
Abstract: ISSN: 0748-4623 (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/wzps20 Establishing a Price for Government Services John L. Crompton PhD, MS & Charles W. Lamb DBA, MBA, BS To cite this article: John L. Crompton PhD, MS & Charles W. Lamb DBA, MBA, BS (1987) Establishing a Price for Government Services, Journal of Professional Services Marketing, 2:3, 67-82, DOI: 10.1300/J090v02n03_07 To link to this article: https://doi.org/10.1300/J090v02n03_07
Journal Article•DOI•
Strategies for Becoming Marketing-Oriented in the Professional Services Arena

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Cynthia Webster
22 Jan 1987-Journal of Professional Services Marketing
Journal Article•DOI•
A methodology for determining women business travelers' expectations of hotels and motels

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Myron Gable Bs, Susan Stone Sipkoff Ab
01 Jan 1987-Journal of Professional Services Marketing
Journal Article•DOI•
Determinants of the retail store-type choice process: An examination of environmental and individual difference factors

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Patricia Ann Robinson
01 Jan 1987-Journal of Professional Services Marketing
Journal Article•DOI•
Consumer-oriented financial statements: The changing role of the CPA

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Sandra L. Schmidt, Robert H. Sanborn
01 Jan 1987-Journal of Professional Services Marketing
Journal Article•DOI•
The Evolution of Marketing Thought in Change-Agent Discipline

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Donald R. Self, Roger M. McKinney, Jerry J. Ingram, W. Wray Buchanan
22 Jan 1987-Journal of Professional Services Marketing
Journal Article•DOI•
Assessing Future Directions for Designing an Academic Program Through Focus Group Interviews

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Dennis R. McDermott
22 Jan 1987-Journal of Professional Services Marketing
Journal Article•DOI•
Media and price disclosure effects in legal service advertising: A comparison of attorney and consumer attitudes

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William A. Weeks, Donald E. Stem
01 Jan 1987-Journal of Professional Services Marketing
Journal Article•DOI•
A data collection alternative for service professionals: The “answer check”

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Joe L. Welch, Tom K. Massey
01 Jan 1987-Journal of Professional Services Marketing
Journal Article•DOI•
Marketing in a fishbowl: The joys and risks of developing marketing strategies for a governmental organization

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Albert V Aguiar, Donna Almquist
21 Jan 1987-Journal of Professional Services Marketing