Journal ArticleDOI
Explaining consumers' reactions to price changes in service industries: The effects of the location of the service provider, the credibility of the information source and the importance of the service to the consumer
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This article is published in Journal of Professional Services Marketing.The article was published on 1987-01-01. It has received 13 citations till now. The article focuses on the topics: Service delivery framework & Service (business).read more
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The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence
TL;DR: This article reviewed the empirical evidence of the effect of credibility of the message source on persuasion over a span of 5 decades, primarily to come up with recommendations for practitioners as to when to use a high- or a low-credibility source and secondarily to identify areas for future research.
Journal ArticleDOI
A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions
TL;DR: In this article, the relative effectiveness of four types of spokespersons for a hedonic and a utilitarian retail service was investigated, and the hypothesized contingency relationship between spokesperson type and service type was supported.
Journal ArticleDOI
‘Snap happy’ brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram
Jonas Colliander,Ben Marder +1 more
TL;DR: It is demonstrated that in social media, photos with a snapshot aesthetic produce higher brand attitudes and intentions to recommend others to follow the Instagram account.
Journal ArticleDOI
Strategic pricing differentiation in services: a re‐examination
Kaushik Mitra,Louis M. Capella +1 more
TL;DR: In this article, the authors present various aspects of price discrimination in the context of services marketing and provide a mathematical model which takes demand-related variables, competitive factors and basic costs into consideration.
Journal ArticleDOI
“Comments are disabled for this video”: A technological affordances approach to understanding source credibility assessment of CSR information on YouTube
Meng Qi Liao,Angela K.Y. Mak +1 more
TL;DR: The authors explored how bandwagon cues (more likes/dislikes) and interaction cues (enable/disable commenting) influence the perceived source credibility assessment (trustworthiness, goodwill, and competence) of CSR information on YouTube.
Related Papers (5)
The Persuasive Effects of Source Credibility in Buy and Lease Situations
Better Liked than Right Trustworthiness and Expertise as Factors in Credibility
The Influence of Source Credibility on Communication Effectiveness
Carl I. Hovland,Walter Weiss +1 more