Showing papers in "Management Intercultural in 2018"

Foreign Fighters Phenomenon In The European Union

Abstract: Hybrid war is a reality; war does not depend only on conventional means, but includes communication and propaganda strategies whose role is increasingly important. In the last few years, terrorist cells have spent and keep spending many energies in a global propaganda business. This activity is a fundamental aspect of the conflict. This promotion campaign serves several purposes: legitimating its authority, recruiting militants and motivating sympathizers, and intimidating and conditioning those whose cells they consider enemies. What draws our attention is the sophisticated level of professionalism they demonstrate in managing propaganda and terror. This paper seeks to provide a broader view of the European Foreign Fighters (FF) phenomenon by analyzing this target group from a marketing point of view in order to lay the foundations for a strategy to counteract them.

Managing technological change at the dawn of the fourth industrial revolution

Abstract: At the beginning of a new technological era - The fourth industrial revolution – we find ourselves in a society strongly shaped by technologically driven speed and an increasingly complex and uncertain environment which affects all areas of human life. In this context, businesses have to find new management approaches for overcoming technological anxiety and for harnessing the potential derived from ubiquitous computing. In order to find possible management strategies for coping with the current challenges, we analyse the following: first, the economic effects of technological change on organizations and employment; second, we identify some of the main features that a strategic approach should consider for sustaining competitiveness in such volatile times. We conclude that vigilance to the new, continuous investing in R&D (research and development) and in new technologies, as well as encouraging employees’ skill improvement by training programs and learning environments are among the bedrocks for surviving and striving in the new economy.