Journal•
Mokslas - Lietuvos Ateitis
About: Mokslas - Lietuvos Ateitis is an academic journal. The journal publishes majorly in the area(s): Architecture & Urban planning. Over the lifetime, 985 publications have been published receiving 1181 citations.
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TL;DR: In this paper, the theoretical effectiveness of the flat solar collector as well as the factors that produce the major loss of heat were discussed. But the authors focused on several different transparent surfaces used for determining the efficiency of the collector.
Abstract: The paper deals with a flat plate solar collector. The experiment was conducted using the finite element method and described the theoretical effectiveness of the flat solar collector as well as the factors that produce the major loss of heat. Investigation has concentrated on several different transparent surfaces used for determining the efficiency of the collector: 5 mm thick transparent glass and 5 mm thick transparent glass coated with a film of 120 μm. Article in Lithuanian
64 citations
TL;DR: In this paper, the authors analyze literature and find out empirical evidence on product price and quality influence on customer satisfaction through neuromarketing approach, and reveal that price is an important factor for customer satisfaction which leads to marketing managers' decisions complexity nowadays as markets are becoming more and more complex and overloaded.
Abstract: The purpose of this article is to analyze literature and find out empirical evidence on product price and quality influence on customer satisfaction through neuromarketing approach. Customers’ satisfaction on their purchase is a significant factor that leads business to success. In recent times, customer satisfaction has gained new attention within the context of the paradigm shift from transactional marketing to relationship marketing. Even it is agreed in the literature that price and quality has high effect on customer satisfaction; still there is little empirical evidence exploring this relation. Almost nothing is known about the human neural mechanisms through which it affects the decisions made by individuals. So, in this article there are reviewed two neuromarketing study cases as neuromarketing provides qualitatively different information, ostensibly better quality comparing to that obtained by traditional methods. The whole article reveals that price and quality is an important factor for customer satisfaction which leads to marketing managers’ decisions complexity nowadays as markets are becoming more and more complex and overloaded. Article in English
63 citations
TL;DR: In order to identify tangible and intangible benefits of IS implementation, influence on business performance, business processes and areas that are being affected, analysis of scientific literature, research synthesis and generalizations have been made.
Abstract: Considering increased competition nowadays, businesses strive to gain competitive advantage, increase their economic indicators, work productivity and efficiency, reduce costs and get other benefits through implementation of integrated information systems. By improving internal processes and financial performance of the company, the general business performance could be influenced by the deployment of such information system (IS). In order to identify tangible and intangible benefits of IS implementation, influence on business performance, business processes and areas that are being affected, analysis of scientific literature, research synthesis and generalizations have been made.
33 citations
TL;DR: In this paper, the importance of behavioural finance theories in household decision-making process is analyzed, and the application opportunities in the financial market are described; the aim of investigation is to determine the basic features and slopes of behavioral finance in concordance with financial decisions of a household.
Abstract: The paper analyses the importance of behavioural finance theories in household decision-making process. Behavioural finance theories investigate emotional characteristics to explain subjective factors and irrational anomalies in financial markets. In this regard, behavioural theories and behavioural anomalies in the decision-making process are examined; the application opportunities in the financial market are described. The aim of investigation is to determine the basic features and slopes of behavioural finance in concordance with financial decisions of a household. The survey method was applied to ascertain financial behaviour of literate households.
32 citations
TL;DR: In this paper, focus group discussion aims to analyse citizens' insights in regards to the smart city and their contribution to creation of it, and case study of Vilnius examines a position of mu-nicipality in developing city as smart.
Abstract: The concept Smart City is used widely but it is perceived differently as well. Literature review reveals key elements of the Smart City – Information and Communication Technologies and Smart Citizens. Nevertheless, raising public awareness is not a priority of local municipalities which are trying to develop cities. Focus group discussion aims to analyse citizens’ insights in regards to the Smart City and their contribution to creation of it. Case study of Vilnius examines a position of mu-nicipality in developing city as smart. Study contains suggestions for the improvement of communication in the city. Methods employed: comparative literature analysis, focus group investigation, case study.
18 citations