Journal•ISSN: 2059-7177
The Business & Management Collection
About: The Business & Management Collection is an academic journal. The journal publishes majorly in the area(s): Marketing management & China. Over the lifetime, 230 publications have been published receiving 2080 citations.
Topics: Marketing management, China, Marketing research, Globalization, Return on marketing investment
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176 citations
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138 citations
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133 citations