The International Journal of Social Sciences and Humanities Invention 

About: The International Journal of Social Sciences and Humanities Invention is an academic journal published by Valley International. The journal publishes majorly in the area(s): Population & Computer science. It has an ISSN identifier of 2349-2031. It is also open access. Over the lifetime, 599 publications have been published receiving 1117 citations.

The Impact Of Effective Communication On Organizational Performance.

Abstract: The main objective of this paper was to look at the impact of Effective Communication on Organizational Performance. The discussion was based on series of empirical studies of communication and organizational performance. The research findings no doubt have validated the synerginous relationship between communication approach and efficient organizational performance. They also recommended that there can still be more room for improvement and consequently better performance if management embraces the following recommendations: More clarity of ideas before attempting to communicate; Better understanding of the physical and human environment when communicating; A thorough analysis of the purpose of communication; In planning communication, consultation should both be top down and bottom up, while all facts are rendered implicit and explicit; Consideration should be given to the content and tone of the messages; Whenever possible, the language or tone should not be only be edifying and elegant, but must be messages the receiver would find valuable; Communication messages that are precise and are of short run often possess long run importance; All stakeholders should be encouraged to be good listeners; Immediate actions must be accompanied and accomplished with communication; and Communication that would be effective require a follow up and effective feedback mechanism process.

Empowering Critical Thinking Skills Of The Students Having Different Academic Ability in Biology Learning of Senior High School through PQ4R - TPS Strategy

Abstract: Critical thinking skills are the thinking skills that students need to be independent and successful people in the future. The thinking skills are not inherited but it can be obtained through guided practice. This research aimed at comparing the critical thinking skills of students having different academic ability through PQ4R, TPS, and PQ4R-TPS learning strategies. The results of the analysis show that PQ4R - TPS learning strategy is significantly more potential to improve students' critical thinking skills than the other learning strategies. Related to the academic ability, upper academic ability students have higher critical thinking skills than the lower-academic ability students. In addition, the PQ4R-TPS strategy is able to empower the lower academic ability students to achieve the same potential as the upper academic ability students in PQ4R and TPS strategy. This information is valuable for teachers in implementing appropriate learning strategies to improve students' critical thinking skills to be independent learners.

Impact of social media Influencer marketing on consumer at Ho Chi Minh City.

Abstract: The marketing field is changing simultaneously with the digital world and social media influencer marketing would be a good alternative to other old types of marketing. The authors sketched the literature of social media Influencer marketing and conducted a survey in Ho Chi Minh City. The authors find that consumers tend to trust in influencers strongly and the consumer’s purchasing intention is significantly impacted by four factors including the trust of influencer, the quality of content, the relevance between influencer and product, the involvement of consumer. The result shows that the trust of influencer is a key component of influencer marketing.

E-Banking Service Qualities, E-Customer Satisfaction, and e-Loyalty: A conceptual Model

Abstract: Today, the increasing digitalization makes the service industry like banks provide e-banking services or online banking in order to access the competitive advantage and dedicate much market share for themselves as it has crucial role in increasing the organizational profitability and customers’ satisfaction and loyalty, the quality of e-banking services is of great importance in e-banking studies. Little attentions were given to review of literature to formulate model as a guide for empirical test. This is a research paper in progress paper discussing the interaction among the E-Banking Service Qualities, E-Customer Satisfaction, and e-Loyalty form the customers’ point of view. The reviews of literatures covers the trends in internet banking , E-service quality dimensions relating to e-banking services, e-Service Quality Dimension Measurement in Internet Banking, Key e-service quality factors influencing e-banking success, Interaction between e-Service Quality and e-Customer Satisfaction , Interaction between e-Customer Satisfaction and e-Loyalty, Interaction among e-Banking Service Quality, e-Customer Satisfaction and e-Customer Loyalty, Influence of Personal Demographic Factors on online banking, and conceptual model is formulated from the reviewed literatures. It is a concept paper formulated a research conceptual framework, and model to show the interactions among the E-service quality, e-satisfaction, and e-loyalty among the internet banking customers. Another part of this research will empirically test the formulated hypotheses in the present research work.

The Role of Organizational Innovation in Sustainable Competitive Advantage in Universities in Kenya

Abstract: Purpose – The purpose of this research was to assess the role of organizational innovation in sustainable competitive advantage of universities in Kenya. Specifically, the study examined the role of product innovation, administration innovation, and process innovation in sustainable competitive advantage of universities in Kenya. Design/methodology/approach – The paper adopted a cross-sectional survey design to generate quantitative data to test the research hypotheses. Stratified random sampling technique was used to select a sample of 57 universities out of a target population of 67 universities accredited to undertake university education in Kenya. Primary data was collected by use of self administered questionnaires which were distributed through drop and pick method to a total sample size of 285 academic leaders selected by purposive sampling. A total of 215 complete responses were used for analyses. Data analysis was by descriptive statistics and inferential statistics using the Statistical Packages for Social Sciences (SPSS) version 24. Simple and multiple regression analyses were used for hypotheses testing. Findings – This research provides empirical evidence on the links between organizational innovation and sustainable competitive advantage. Results revealed that organizational innovation, product innovation, administration innovation, and process innovation play significant role in sustainable competitive advantage of universities in Kenya. The research concluded that organizational innovation forms the basis for building sustainable competitive advantage. Research limitations/implications – This research has some important limitations that need to be taken into consideration. The study used a cross-sectional survey design with only quantitative measures which can be improved upon by longitudinal studies with mixed quantitative and quantitative measures. Practical implications – The research has significantly attempted to expand extant literature in strategic management, organizational innovation and sustainable competitive advantage by making several significant contributions.