TIJ's Research Journal of Commerce & Behavioural Science - RJCBS 

About: TIJ's Research Journal of Commerce & Behavioural Science - RJCBS is an academic journal. The journal publishes majorly in the area(s): Private sector & Financial services. It has an ISSN identifier of 2251-1547. Over the lifetime, 313 publications have been published receiving 330 citations.

Emotional Intelligence and Job Satisfaction: A Correlational study

Abstract: Background: Emotional intelligence and Job satisfaction are two concepts of high interest in the modern work environment. They serve as a competitive edge in personal and organizational life. However, there are only few studies that explore the factors which affect the two concepts. Purpose: The primary aim of this study is to examine the relationship between emotional intelligence and job satisfaction. It also tries to analyze how designation, experience and marital status of an employee affect his/her emotional intelligence and job satisfaction. Methodology: Data was collected from 208 respondents of an international electronic firm operating in India using self administered questionnaires. Findings were made with the help of standard statistical tools such as Karl Pearson coefficient of correlation, ANOVA, t- test and so on. Findings and Suggestions: The study reveals that there is a very high positive relationship between Emotional Intelligence and Job Satisfaction. It also shows that designation of the employee doesn‟t affect his job satisfaction and emotional intelligence. However, experience and marital status has significant effects on the two concepts.

Role of Banks in Financial Inclusion

Abstract: Financial inclusion is a tool for combating poverty. It is estimated that globally over two billion people are excluded from access to financial services, of which one third is in India. Access to various financial services enables the poor people to participate in the growth of the economy. Many banks are forced to adopt financial inclusion rather than their own interest. The banks have encountered various problems while adopting financial inclusion Viz. improper repayment, need for additional workforce, more time consumption, heavy work load, high cost etc. The main objectives of this study were to know the measures taken by the banks for financial inclusion, to examine the difficulties involved in the adoption of financial inclusion and also to enhance the extent of financial inclusion. The data required for the study was collected from both primary and secondary sources. The total numbers of samples were 50. The study was conducted among the banks in Tiruchendur area of Tamil Nadu. Reserve Bank of India’s vision for 2020 is to open nearly 600 million new customers' accounts. The banks should encourage the people to access banking services by ways of no frills account, financial inclusion campaign and business correspondent. The government should encourage the banks to adopt financial inclusion by means of financial assistance, advertisement and awareness programme etc. to achieve the aim of 11 th plan of Inclusive Growth.

Rural Marketing in India

Abstract: Rural markets offer a great scope for a concentrated marketing effort because of the recent increase in the rural incomes and the likelihood that such incomes will increase faster because of better production and higher prices for agricultural commodities. Rural Marketing is a developing concept, and as a part of any economy has untapped potential; marketers have realized the opportunity recently. Improvement in infrastructure and reach promise a bright future for those intending to go rural. Any macro-level strategy for these markets should focus on availability, accessibility and affordability. Focused attention needs to be paid to market research that goes on to reduce the uncertainly in dealing with these markets. More specifically, in relation to rural areas, demand is seen to a very highly price elastic. There is no doubt that divides do exist between urban India and rural India. This paper discuss the rural marketing and its strategies and also focus on opportunities and challenges in rural marketing.

PROFITABILITY AND CREDIT CULTURE OF NPAS: AN EMPIRICAL ANALYSIS OF PSBs

Abstract: Post reform era has changed the whole structure of banking sector of India. The emerging competition has resulted in new challenges for the Indian banks. Hence, parameters for evaluating the performance of banks have also changed. This paper provides an empirical approach to the analysis of profitability indicators with a focal point on non-performing assets (NPAs) of commercial banks in the Indian context. The paper discusses NPA, Factors contributing to NPA, Magnitude and Consequences. By using analytical perspective, the paper observed that NPAs affected significantly to the performance of the banks in the present scenario. On the other hand, factors like better credit culture, managing the risk and business conditions which lead to lowering of NPAs. The empirical findings using observation method and statistical tools like DEA, correlation, regression and data representation techniques, identified that there is a negative relationship between profitability measure and NPAs.

Knowledge Sharing and Its Impact on Innovation Performance: A case study of Teaching Quality Assurance Program

Abstract: This case study aims to examine the internal factors that contribute to successful Knowledge Sharing (KS) among the university teaching staff, employees and students towards achieving innovation performance. A review of literature has been presented that focuses on the KS and innovation performance. The debate is supported by a practical KS program called Teaching Quality Assurance. Finally, conclusions and discussions derived from both the literature review and the practical case have been submitted with suggestions for future research trends.