Showing papers in "Transekonomika Akuntansi Bisnis dan Keuangan in 2022"

Analisis ekspor indonesia tahun 1990-2019

Abstract: Export is an example of international trade activity. The growth of a country can be influenced by the rise and fall of the value of exports. In the long term, export activities will foster domestic industry which in time will increase economic growth through additional foreign exchange as a result of export activities. This study analyzes the influence of Foreign Direct Investment (FDI), Inflation, and the Official Exchange Rate on the value of exports in Indonesia during the period 1990-2019. This study uses time series data from 1990-2019. The method used is the Error Correction Model (ECM) which aims to determine the existence of long-term and short-term relationships that occur in each variable. The results show that FDI has an effect and is significant on the value of exports in the long run. Meanwhile, Inflation and the Official Exchange Rate have a significant and significant effect on the value of exports, both in the short and long term.

Meminimalisir asimetri informasi melalui pelaporan (disclosure) laporan keuangan

Abstract: Penelitian ini bertujuan untuk memberikan gambaran tentang pentingnya penggunaan pengungkapan (disclosure) atas laporan keuangan dalam upaya untuk meminimalisasi asimetri informasi. Desain penelitian ini adalah studi kepustakaan dengan metode analisis yang digunakan berupa analisis deskriptif. Hasil penelitian menujukkan bahwa timbul asimetri akibat dari prinsipal di lain pihak sangat membutuhkan semua informasi yang relevan tentang kondisi perusahaan secara keseluruhan, tetapi tidak rnempunyai akses terhadap informasi internal perusahaan, tetapi informasi tersebut sangat berguna untuk pengambilan keputusan ekonomi. Berdasarkan fenomena tersebut timbul dari kurangnya transparansi dalam laporan keuangan agen menyebabkan penulis merumuskan masalah terkait dengan tujuan pendisclosuran, keuntungan dan kerugian serta hubungan antara pendisclosuran terhadap pendisclosuran terhadap asimetri.

Analisis faktor yang mempengaruhi investasi asing langsung di indonesia pada tahun 1989 - 2019

Abstract: This research aims to find out the relationship between GDP, Labor, Exports and Exchange Rates to foreign direct investment in Indonesia from 1986 to 2019. Using time series data, data analysis techniques use the Error Correction Model (ECM) model, which is then followed by Eviews 10. The results of the analysis showed that the long-term calculation of GDP variables was not significant but had a positive effect, exports had a significant effect, while labor and exchange rates had a negative and insignificant effect. Furthermore, the results of short-term analysis, GDP and Exchange Rate variables are insignificant and negative value, while for Export and Labor variables are insignificant and positive value.

Teknologi dan distribusi pajak mendukung kualitas pembangunan manusia

Abstract: The key to achieving regional development goals is the existence of human resources. This study analyzes the role of technology and tax distribution in improving the progress on human development in all provinces of Indonesia in 2015-2019.This research uses panel data regression static. In this research, there is a positive influence from technology in improving human development. These conditions indicate that the appropriate use of technology by the community can encourage the improvement of human quality resources. Other findings there is a positive influence from tax distribution in improving human development The performance of tax revenues and financing needs that are getting better and on a target in the economy can improve the quality of human development.

Pengaruh manajemen rantai pasok berbasis erp dalam meningkatkan kinerja pt. furnitur batam bina perkasa

Abstract: Business development in the era of the 21st century has grown very rapidly and has undergone a continuous metamorphosis. Every business actor in every business category is required to be sensitive to any changes that occur and place an orientation to customer satisfaction as the main goal. Supply Chain Management is a mechanism that connects all parties concerned and the activities involved in converting raw materials into finished goods. The importance of the role of all parties from suppliers, manufacturers, distributors, retailers to customers in creating cheap, quality and fast products is what gave birth to a new concept, namely supply chain management.

Analisis strategi pemasaran erigo store brand fashion lokal indonesia yang mendunia

Abstract: In doing business, business actors must be able to keep up with the times so that they are not left behind and remain in demand by the public, as well as marketing strategies in business that must continue to be able to expand market reach and innovate in the products they offer. One of the businesses that implements a marketing strategy by participating in the export program on the Shopee platform to optimize sales and introduce their products to the international scene is Erigo Store. The study aims to determine the strategy and marketing mix carried out by local fashion brand Erigo Store so that they could enter the international market. The main theory used is the theory of segmenting, targeting, positioning and the 4P marketing mix. The research used is a descriptive qualitative approach. Data collection is done by library research or literature study. The results of this research show that the analysis shows that Erigo Store uses a promotional strategy to follow the bazaar, create an official erigo website, endorse influencers, sell through various e-commerce, advertising through billboards, promotion through TikTok, and overseas expansion.

Pengaruh startup sebagai digitalisasi bagi ekonomi kreatif di indonesia

Abstract: Startups are very popular in Indonesia. The progress of technological digitalization has had a significant impact on the country's economy through a creative economy supported by the development of startups. This study aims to determine the impact caused by startups as digitalization for the creative economy in Indonesia. This study uses a qualitative descriptive method with the type of library research. The data used is secondary data. The results of this study indicate that the wider development of startups as digitalization is quite large to have a positive influence on the progress of the creative economy in Indonesia by looking at changes in consumer behavior of creative actors using digital technology to start businesses so that they get big profits. Because startups are digital-bound companies, it makes it easier for creative actors to sell products and services.

Peran kepemimpinan dalam menghadapi faktor-faktor pendorong perubahan di era revolusi 4.0

Abstract: The world, including one of Indonesia's countries, is currently facing the era of revolution 4.0. A person's success can be seen from the success of the industry that is being developed in this 4.0 era. The success that is owned by a person is also based on the leadership attitude possessed by an identity leader of the company. This study aims to analyze the role of leadership in dealing with the driving factors in the 4.0 revolution era. This type of article is written using qualitative research using literature studies. The literature study carried out in writing this article includes analysis and also studies related to books, articles, journals, or other relevant sources that are continuous with the title. The findings reveal that there are four leadership-type models in facing the 4.0 revolution, including Social Supers, or commitment to do good, Data-Driven Decisives, namely the decision-making process based on data, Disruption Drivers in the form of the courage to make decisions for the long term by considering trends that will occur in the future. Then Talent Champions, which is the process of developing talent or human resources that are ready to use and able to survive disruption.

Pengaruh citra merek dan gaya hidup hedonis terhadap keputusan pembelian sepatu olahraga adidas pada mahasiswa feb universitas mercu buana cabang jatisampurna bekasi tahun 2019

Abstract: Penelitian ini dilakukan dengan tujuan untuk mengetahui apakah terdapat Pengaruh Citra Merek dan Gaya Hidup Hedonis Terhadap Keputusan Pembelian Sepatu Olahraga Adidas Pada Mahasiswa FEB Universitas Mercu Buana Cabang Jatisampurna Tahun 2019. Penelitian ini menggunakan tiga buah istrumen, yaitu instrumen Citra Merek (X1), Gaya Hidup Hedonis (X2) dan Keputusan Pembelian (Y).Metode penelitian yang digunakan adalah metode kuantitatif dengan menggunakan metode survei. Populasi dan sampel dalam penelitian ini berjumlah 100 responden dengan menggunakan teknik accidental sampling. Kuesioner merupakan instrumen utama untuk mengumpulkan data primer. Analisis penelitian menggunakan SEM. Temuan penelitian ini adalah Citra Merek berpengaruh signifikan terhadap Keputusan Pembelian, Gaya Hidup Hedonis berpengaruh signifikan terhadap Keputusan Pembelian, Citra Merek dan Gaya Hidup Hedonis secara bersama-sama berpengaruh secara signifikan terhadap Keputusan Pembelian. Untuk mempertahankan usaha Adidas tentunya harus lebih memperhatikan kualitas yang ditawarkan kepada pelanggan sehingga Citra Merek tetap menjadi pilihan konsumen untuk memenuhi Gaya Hidup Hedonis sehingga tercipta adanya Keputusan Pembelian.

Pengaruh lingkungan kerja, motivasi, dan gaya kepemimpinan terhadap kinerja pegawai pada dinas komunikasi dan informatika kabupaten purworejo

Abstract: Employee performance is a component to measure the success of employees in carrying out the work. The purpose of this study was to analyze and determine the effect of work environment, work motivation, and leadership style on employee performance at the Department of Communication and Information, Purworejo Regency. The population in this study were employees at the Communication and Information Office of Purworejo Regency with a sample of 30 people whose data could be through questionnaires and then processed using multiple linear regression data analysis methods on SPSS type 23 software to measure the effect of work environment, work motivation, and leadership style on employee performance in the Department of Communication and Information Purworejo Regency. Based on linear regression analysis, it is known that Work Environment (X1), Work Motivation (X2), and Leadership Style (X3) have no significant effect on Employee Performance (Y) with a sig. more than 0.05 and testing (R) 0.273 and coefficient of determination (R Square) of 0.075 with the results of the value of the regression coefficient on the Work Environment variable (X1) of 0.168 stating that every 1% of the value of the work environment, will improve performance 16.8 %. The value of the regression coefficient on the Work Motivation variable (X2) of -0.49 means that every 1% of the value of Work Motivation, will reduce performance by 4.9%. The value of the regression coefficient on the Leadership Style (X3) variable is -0.116 which means that every 1% the performance value will decrease by -1.16%.

Analisis strategi marketing terhadap minat konsumen dalam penggunaan jasa keuangan pospay pada pt pos indonesia (persero) regional i sumatera

Abstract: In determining the marketing strategy, we must be able to determine which consumers we can serve and meet their needs well and the company's way to convey their value to these consumers. This study aims to find out what marketing strategies are carried out by PT Pos Indonesia (Persero) Regional I Sumatra on consumer interest in using Pospay financial services. This research model uses an approach with observation and interview methods and involves 2 people. The results of this study are by providing information about products to the public, promotional activities through events, and also sponsorships, encouraging people to use pospay by introducing pospay services, the convenience provided by PT. Pos Indonesia to the public to use Pospay services, optimizing efforts in expanding the marketing target of Pospay products as well as another service of PT Pos Indonesia.

Pengentasan angka kemiskinan di indonesia tahun 2015-2019

Abstract: Poverty that occurs in Indonesia is caused by many interrelated factors, education, and health are problems that are often related to poverty. The purpose of this study was to analyze the effect of education, unemployment, and health on poverty. This research is descriptive quantitative research. The data used in this study is secondary data obtained from the Central Statistics Agency (BPS) Indonesia. The period in this study is five years, namely 2015 - 2019. The data analysis technique used is multiple linear regression analysis technique. The results showed that the random effect model was the best model. Education and Unemployment show significant results and are positively related to poverty. Meanwhile, health shows insignificant results and is negatively related to poverty in Indonesia.

Pengaruh kompetensi dan promosi jabatan terhadap kinerja karyawan hotel oria jakarta pusat

Abstract: Pengaruh Sistem Kompetensi dan Promosi Jabatan Terhadap Kinerja Karyawan merupakan kajian yang penting dilakukan karena Kompetensi dan promosi jabatan akan memiliki pengaruh terhadap kinerja karyawan. Diharapkan apabila Kompetensi dan promosi jabatan berjalan dengan baik maka kinerja karyawan akan baik untuk meningkatkan kualitas sumber daya manusia di perusahaan tersebut. Penelitian ini bertujuan untuk menganalisis dan menjelaskan Pengaruh Kompetensi dan Promosi Jabatan Terhadap Kinerja Karyawan (Survei dilakukan kepada Karyawan Hotel Oria Jakarta Pusat). Lokasi penelitian berada di DKI Jakarta. Teknik Pengambilan sampel adalah total sampling, yaitu menjadikan seluruh responden dari populasi. Jumlah sampel adalah 97 responden. Kuesioner merupakan instrumen utama untuk mengumpulkan data primer. Analisis penelitian menggunakan SPSS. Temuan penelitian ini adalah Kompetensi berpengaruh signifikan terhadap Kinerja Karyawan, Promosi Jabatan signifikan terhadap Kinerja Karyawan dan juga Kompetensi dan Promosi Jabatan berpengaruh signifikan terhadap Kinerja Karyawan. Untuk meningkatkan Kinerja karyawan pada Hotel Oria Jakarta Pusat, maka Perusahaan sebaiknya lebih meningkatkan Kompetensi Dan Promosi Jabatan terhadap karyawannya sehingga kinerja karyawan meningkat. Mengingat Kompetensi dan Promosi Jabatan mempunyai pengaruh signifikan terhadap kinerja karyawan.

Pengaruh jumlah penduduk, umr, dan tpt terhadap pertumbuhan ekonomi di indonesia

Abstract: This study discusses the analysis of the Influence of Population, UMR, and TPT that affect Economic Growth in Indonesia in 1990-2020. The data used are time series data sourced from the World Bank and BPS in this study the method used is ECM (Error Correction Model). Before performing the ECM test, the data must be tested for stationarity and cointegration, then after managing the data using the ECM method, the Classic Assumption Test consists of: Multicollinearity Test, Heteroscedasticity Test, Autocorrelation Test, and Normality Test. The results of this study indicate that the regional minimum wage and open unemployment have a significant effect on economic growth in Indonesia in the short and long term. While the population has no significant effect on population growth.

Persepsi penggunaan mobile banking terhadap kemudahan dalam bertransaksi

Abstract: This study aims to determine the perpection of the use of Mobile banking on the ease of transactions. The method used is qualitative descriptive method with a Technology Acceptence Model (TAM) approach. The data collection in this study used a questionnaire users who had been selected as samples. This reseacrh was conducted based on several indicators including to determine the perception of use, benefits and ease of use Mobile banking in transactions, interest in transaction using Mobile banking and perceptions of risk in the use of mobile banking. The result reveal that in the perception of use, many respondents know and use Mobile banking applications in transactions, and can provide benefits, convenience, and risk that occur.

Analisis pengaruh project cost management dan standard markup pricing sebagai strategi berkembang bukit grhadika garden agro eduwisata di masa pandemi

Abstract: This study aims to assess the approach employed by the research object, namely Bukit Grhadika Garden Agro Eduwisata, in order to survive the pandemic. This is a qualitative study employing a descriptive approach. Interviews with study subjects are used to elicit reliable and accurate information, which is supplemented by secondary data. This research examines the effect of Project Cost Management and Standard Markup Pricing strategies on cost reductions necessary to survive the pandemic. The findings revealed that the measures employed, namely Project Cost Management and Standard Markup Pricing, had a positive influence in the development of Bukit Grhadika Garden Agro Eduwisata during the pandemic. The Project Cost Management strategy used to develop Agro Edutourism has a significant impact on the development and improvement of tourist attractions that are more appealing to potential visitors, even during a pandemic. In addition, tourism marketing via online media is quite attractive and helps increase the number of tourists. Additionally, Standard Markup Pricing increases visitor interest as well. This study finds that the management of Bukit Grhadika Garden Agro Eduwisata's business strategy enabled the company to survive the pandemic

Pengaruh promosi dan harga terhadap keputusan pada pembelian pt. shopee international indonesia di kota sukabumi

Abstract: This study aims to determine the effect of promotion and price on purchasing decisions at PT. Shopee International Indonesia in the city of Sukabumi, where Shopee consumers in the city of Sukabumi also often shop through this application by looking at the promotions that PT. Shopee International Indonesia often holds and the prices offered so that in purchasing decisions there are several factors that influence in it, and this research the writer takes the promotion and price factors. In this research quantitative associative research is used with data collection techniques by observation and questionnaire. The analysis technique used is the validity test, reliability test, normality test, multiple linear regression analysis, coefficient of determination analysis. In testing the hypothesis using partial test and simultaneous test. Based on the results obtained from this study, it shows that the influence of promotion is 52.9% and the influence of price is 40.3%. and the effect of promotion and price simultaneously that is equal to 56.6% while the remaining 43.4% is explained by other variables not included in this study that include products, places, people, processes, advertising, physical evidence.

Pengaruh motivasi internal dan eksternal terhadap kinerja karyawan di pt intan pariwara klaten

Abstract: This study aims to analyze the effect of internal and external motivation on employee performance at PT Intan Pariwara Klaten. This research is a research with a quantitative approach. The research was carried out on PT Intan Pariwara Klaten. Data collection obtained a sample of 91 respondents. The sample selection was carried out randomly by the company through a questionnaire which was analyzed using multiple linear regression. The results showed that the Internal Motivation Variable and External Motivation had a significant partial or simultaneous influence on employee performance of PT Intan Pariwara Klaten. Based on the findings, certain recommendations are described such as: Administration should create a beneficial and profitable workplace so that supervisors have good relationships with employees. Employees will be more attracted to work, if their job is permanent, which will ultimately benefit the organization. Top management should relax company policies and trust employees. Employee dissatisfaction can be eliminated by applying the hygiene factor, so managers should focus on it. Extrinsic motivation makes employees more enthusiastic and enthusiastic so that they are much more effective and productive, which in turn improves workforce performance.

Pengaruh literasi digital dan orientasi kewirausahaan terhadap kinerja usaha umkm

Abstract: The purpose of this study was to determine the effect of digital literacy and entrepreneurial orientation on the business performance of MSMEs in the food and beverage sector in South Jakarta. The variables used in this study are digital literacy as an independent variable, entrepreneurial orientation as a mediating variable (intervening), and MSME business performance as the dependent variable. The sample used in this study amounted to 114 SMEs in the food and beverage sector. The sampling method used is the proportional random sampling method, with the path analysis method. The results of this study indicate that digital literacy and entrepreneurial orientation have a positive and significant impact on MSME business performance, as well as digital literacy mediated by entrepreneurial orientation on MSME business performance in the food and beverage sector in South Jakarta. In line with the results of this study, it is recommended that MSME business actors in the food and beverage sector in South Jakarta should further increase their insight into digital technology literacy because there are still quite a number of related MSMEs that have not mastered digital technology massively. Furhermore, it is also necessary to have an entrepreneurial orientation such as the ability to innovate, risk taking, and be aggressive in good competition in order to achieve healthy and competitive business performance.

Persepsi pendampingan peran anggota kopkar tni ad dalam melakukan manajemen peningkatan kesejahteraan di masa pandemi

Abstract: The decline in income for Employee Cooperative (Kopkar) members, especially within the scope of the Indonesian Army (TNI), is a result of the Covid-19 pandemic's impact. As a direct consequence, it is not unavoidable for members to use cooperatives as a means for economic preservation. This study aims to gain a better understanding of the economy's happiness and prosperity and to strengthen the management function of TNI members during the Covid-19 pandemic. This research method is qualitative in nature and is primarily focused on data analysis by data reduction, data presentation, and results. The technique employed reveals that the presence of the Employee Cooperative of Indonesian Army during the Covid-19 pandemic contributed significantly in addressing the daily necessities of Indonesian military troops in the form of food and other necessities. The cooperative operates a savings and lending unit system to assist personnel of the Indonesian Army and their families with everyday necessities throughout the pandemic. Savings and loan units are monies borrowed for the following month and paid back by a monthly salary deduction for each member. Therefore, it can be concluded that the establishment of cooperatives to address the basic and daily needs of the community and members of the TNI AD in order to stabilize the business through the administration of the Employee Cooperative (Kopkar) Kodam 1/Bukit Barisan program.

Analisis faktor-faktor yang mempengaruhi pertumbuhan ekonomi provinsi jawa tengah

Abstract: Penelitian ini dilakukan dengan harapan untuk menganalisis dampak langsung pajak daerah, pendapatan asli daerah dan tenaga kerja terhadap pertumbuhan ekonomi rentang waktu 1990-2019. Sampel penelitian yang digunakan yaitu naskah publikasi yang bersumber dari Badan Pusat Statistik Provinsi Jawa Tengah. Regresi linier Error Correction Model (ECM) merupakan teknik analisis yang digunakan dalam penelitian ini. Selain analisis regresi dalam penelitian ini juga menggunakan uji asumsi klasik. Hasil dari penelitian ini menunjukkan bahwa dalam jangka panjang variable pendapatan asli daerah, angkatan kerja, dan pajak daerah secara simultan tidak mempengaruhi pertumbuhan ekonomi di Jawa Tengah. Sedangkan dalam jangka pendek, variable pendapatan asli daerah, angkatan kerja, dan pajak daerah secara simultan mempengaruhi pertumbuhan ekonomi Jawa Tengah.

Analisis rantai pasok serta sistem erp dalam kinerja operasional pt nestle indonesia

Abstract: This study will discuss the analysis of ERP implementation at PT Nestle Indonesia. The purpose of implementing the ERP system at PT Nestle is competitive in the increasing global business competition, therefore this system can improve the implementation of the operational performance process to be the most optimal. ERP provides benefits to PT Nestle Indonesia, namely being able to simplify the company's business processes in operating which makes it easier for all divisions to make operational performance more effective and efficient. In addition, PT Nestle Indonesia also implements a supply chain management system so that all stages are made more systematic and structured. By running a supply chain system, it can meet consumer demand, maximize profits, and reduce production costs. This study uses qualitative analysis methods which include collecting, processing, presenting, and describing data. The result of the implementation of the system is the convenience for all divisions to make operational performance more effective and efficient.

Analisis kinerja keuangan dengan pendekatan metode economic value added (eva) pada pt. kalbe farma tbk tahun (2016-2020)

Abstract: This study aims to determine how the financial performance of PT. Kalbe Farma, Tbk in 2016 to 2020 and to find out whether or not there is a difference between the EVA value produced by the company before the 2016-2019 pandemic and during the 2020 pandemic. The population in this study is the company's annual financial report, while The sample used is the company's balance sheet and income statement. The data collection technique in this study is user documentation, then it will be analyzed using the Economic Value Added (EVA) method, which consists of the calculation of NOPAT, Invested Capital, WACC, Capital Charge, and EVA which is then tested using the Kruskal Wallis H Test method. The results of this study indicate that the company's EVA value from 2016 to 2020 continues to be positive, so it can be said that there is an economic added value to the company. Then, based on the Kruskal Wallis H Test by producing the Asymp value. Sig. of 0.157 (p > 0.05), it can be said that there is no difference in the EVA value generated by the company in the period before the 2016-2019 pandemic with the period during the 2020 pandemic.

Analisis strategi ekonomi kreatif dengan metode triple helix pada umkm payung geulis di kota tasikmalaya

Abstract: Payung geulis is one of the icons of the creative economy of the city of Tasikmalaya which has its own characteristics in its manufacture. This study aims to analyze the creative economy development strategy at Payung Geulis SMEs in the city of Tasikmalaya and the strategy used in this creative economy development is a SWOT analysis strategy with the Triple Helix method. In this study, data collection in the form of qualitative methods was also carried out by conducting observations and interviews at one of the Payung Geulis businesses in Tasikmalaya. The results of this study indicate that the Payung Geulis by Nailah Collection has decreased in production with a lack of promotional strategies, it will have an impact on the sustainability of the ongoing business. Based on the SWOT analysis that has been carried out, it can help business actors to be able to determine the strategies that must be carried out first in order to achieve the desired goals. Based on this decrease, it is necessary to have creativity and innovation in various ways in order to increase the production of this Payung Geulis business. Hence, it can be concluded that the creative economy strategy with the Triple Helix method in this Payung Geulis business can be said to be relatively dependent on the promotion strategy carried out by business actors.

Pengaruh penggunaan aplikasi digital terhadap efektivitas kerja pegawai

Abstract: In this 4.0 era, many companies have switched to using digitization for work purposes, implementing digital applications that aim to make it easier for the people involved in their work processes. This literature-based research can provide benefits in the form of knowledge relevant to the research conducted, namely looking for information on the relationship between the use of digital applications and work effectiveness, where the data used is obtained from relevant research and previous studies related to the topic. The results of relevant research and previous research are useful for strengthening theories, ideas and phenomena that are related and have an effect on research variables. In this study, the results of a review of the use of digital applications with various types and their impact on employee work results will determine the level of work effectiveness.

Pengaruh tingkat pendidikan dan pengalaman kerja terhadap kinerja pegawai di kantor kecamatan bener

Abstract: Employee performance is something that has an individual nature because each employee has a different level and performance related to his obligations. The purpose of this study was to determine the effect of education level and work experience on employee performance at the Bener District Office. The method used in this research is using quantitative methods, using 40 respondents as the sample. In collecting data, the researcher used a questionnaire distributed to the respondents which later the data would be processed using Multiple Regression Analysis using IBM SPSS Statistics 24 software. The results of the analysis found that the level of education and work experience had a positive and significant effect on the performance of Bener District Office employees.

Dampak pemanfaatan e-commerce pada kinerja umkm

Abstract: The research that the researcher uses aims to determine the effect of the use and utilization of the e-commerce marketing system on the performance of MSMEs. One of the methods that researchers use is descriptive qualitative method. This method uses data collection techniques which include observation, documentation, and interview techniques. The subject of this research is 1 MSME actor who has 3 branches in Magelang City. This study shows that there are two impacts or influences from the use or utilization of e-commerce marketing systems, namely positive impacts and negatif impacts. The positive impact of this business can be accessed anytime and anywhere, and provides convenience in the transaction process. Another positive influence is that it can make it easier to do promotions, so that it can help the communication system with customers more effectively. In addition, it can also access the global market which of course can increase turnover from sales. The negatif impact or influence is that if the goods ordered are damaged, or not in accordance with the wishes of the consumer, the MSME is given a bad rating. of course it will harm the store or MSME.

Pengaruh harga, kualitas produk, dan kualitas pelayanan terhadap loyalitas pelanggan pada larissa aesthetic cabang magelang

Abstract: The purpose of this study was to examine the effect of price, product quality and service quality on customer loyalty at Larissa Beauty Center Magelang Branch using quantitative research methods. The sample in this study is to use raw data from 50 respondents. How to collects data using a questionnaire. The sampling technique used is non-random sampling, using the criteria selected by the researcher at the time of sampling. Respondents in this study were defined as customers of Larissa Skicare Magelang Branch who bought the product or made two or more transactions. The data analysis technique used in this research is multiple linear regression analysis with the help of SPSS program. The results showed that simultaneously price, product quality and service quality had a significant influence on customer loyalty. The product quality and service quality have a positive and significant effect on customer loyalty, but price has a positive and insignificant effect on customer loyalty. The results of the determination test stated that the percentage of the influence of price, product quality and service on customer loyalty was 72.4% so that the influence of other variables on consumer satisfaction outside this study was 27.6%.

Persepsi generasi z terhadap aplikasi pemesanan tiket bioskop secara online

Abstract: Enjoying a movie at a cinema may be an exciting experience for people who are enthusiastic about wide-screen motion pictures. This study seeks to examine Generation Z's perception of online applications for purchasing movie tickets. A total of ten respondents from Generation Z were surveyed regarding online applications for purchasing movie tickets. The researcher employs a qualitative descriptive method, while the model employed in this test is a technology-accepted model (TAM). The findings of this study indicate that the availability of an online cinema ticket booking application for generation z is seen as highly successful and advantageous, despite the presence of hurdles.

Pengaruh motivasi, kompensasi, dan lingkungan kerja terhadap produktivitas kerja karyawan balai konservasi borobudur di masa pandemi

Abstract: This research was conducted to determine the effect of motivation, compensation and work environment on work productivity of Borobudur Conservation Center employees during the pandemik. This research is a quantitative research with a sampling technique in the form of purposive sampling, where the researcher takes a number of respondents who are used as samples with certain criteria and considerations so that 34 respondents are obtained as (PNS) from the population which includes all employees of the Borobudur Conservation Center as many as 100 people. In the data analysis test, the author uses multiple linear regression testing and hypothesis testing using the SPSS 25.0 for windows program. The results of the analysis were obtained based on the t test (partial) the results obtained if partially the motivational variable had no effect on work productivity, while the compensation variable and work environment variables had a partial effect on work productivity. For the results of the F test, the variables of motivation, compensation and work environment simultaneously affect the work productivity of Borobudur Conservation Center employees with a significant value of 0.000 < 0.05 and also obtained a value of Fcount 25.159 > Ftable 2.91.