Patent
Advertising management in a wireless client-server navigation system
TLDR
In this article, a vehicle navigation system provides advertising content in a way that is noticeable, does not interfere with the navigation function of the device, and is relevant to the user's desires.Abstract:
In a vehicle navigation system, advertising content is provided in a way that is noticeable, does not interfere with the navigation function of the device, and is relevant to the user's desires. If, after being provided with advertising content, the user indicates a desire to travel to a location relevant to the advertising content, the navigation system will guide him to the location with minimal further user input. In response to a user request for locations fitting certain criteria, icons indicating the position of locations fitting the criteria are displayed. Locations for which advertising information is available are indicated with an icon visually differentiable from icons for which no such information is available. When the user selects a location for which advertising content is available, the advertising content is presented. A control is also presented with which the user can command the navigation system to guide him to the selected location. If the control is activated the navigation system generates a route between the user's current location, and the selected location guides the user to the selected location. If the control is activated when the navigation system is already guiding the user along a route, the selected location is added to the current route.read more
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Patent
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References
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Patent
Apparatus and method for delivery of advertisement information to mobile units
TL;DR: In this article, a network navigation center outputs guide access information GAI to a personal computer of an ad sponsor over the Internet and receives registration of advertisement information ADI for the designated location(s) from the personal computer according to the GAI.
Patent
Dual channel advertising referencing vehicle location
TL;DR: In this article, a vehicle information device collects information concerning specific geographic points of interest, including a display showing direction and distance of travel to a designated geographic point of interest relative to a then-current vehicle location.
Patent
Dynamic rendering of map information
TL;DR: In this paper, a single repository for capturing, connecting, sharing, and visualizing information based on a geographic location is presented, where detailed information can be dynamically rendered as a function of a user parameter, which can include a user demographic, user profile, and a user preference information.
Patent
Vehicle network advertising system
TL;DR: In this paper, the authors propose an architecture for context-aware advertisement and delivery among mobile communication devices over a communication network, in which the architecture is stored and executed as an application for use by network devices.
Patent
Mobile terminal and a server for navigation system
TL;DR: In this article, a navigation system in which a mobile terminal side 101 is not equipped with a CD-ROM for storing map database 105, but implements an on-demand navigation function by sharing the one provided within a server 102.