This study has a twofold purpose. The first is to demonstrate the state of the art of corporate planning and forecasting activity, and the second is to determine the existence of any differences between the planning practices of the consumer service industry and the producer service industry. The study is organized into seven chapters. The introduction chapter contains background information, a description of the problem and opportunity followed by a definition of terms, the purpose of the research, hypothesis of the research. It also describes the scope of the research, methodology, significance and limitations of the study and provides a chapter bibliography. The study finds that though certain segments of the service industry have sophisticated planning capability, it is not generally widespread. The study concludes there is no significant difference in the planning methods between consumer services and producer services industries

Business Planning for the Board

Corporate planning and forecasting : an analysis of the state of the art in the service industry and development of a generalized

Multinational strategic planning differs significantly from planning purely for domestic operations. There are differences in distance, culture and language which must be taken into account; markets are no longer essentially homogeneous but fragmented and diverse; the collection of market data is often difficult and the data itself suspect in accuracy; the environment in which business operates is also likely to differ from country to country, while the ability to manage political factors becomes much more important; and business is conducted in a variety of currencies which are themselves subject to varying values rather than in a single currency. Consistent planning assumptions are thus more difficult to establish as a result of differences in culture and business tradition, not only between domestic and foreign operations but also between foreign operations themselves.

Multinational Strategic Planning Systems

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Corporate planning and forecasting : an analysis of the state of the art in the service industry and development of a generalized approach for the needs of the 1970's and the 1980's

Business Planning for the Board

Citations

Corporate planning and forecasting : an analysis of the state of the art in the service industry and development of a generalized

Multinational Strategic Planning Systems

Corporate planning and forecasting : an analysis of the state of the art in the service industry and development of a generalized approach for the needs of the 1970's and the 1980's

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