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Can Employer Branding Raise the Retention and Motivation of Egyptian Employees

Tarek A. Al Badawy, +2 more
- Vol. 25, pp 250
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The article was published on 2017-01-01 and is currently open access. It has received 6 citations till now. The article focuses on the topics: Employer branding.

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Journal ArticleDOI

The Influence of Employer Branding on Employer Attractiveness and Employee Engagement and Retention: Ten Years of Literature

TL;DR: In this paper, a systematic review of 33 articles published between 2010 and 2019 was conducted in which the reviewed papers were classified depending on electronic databases, namely Emerald, Science Direct, and Business Source Complete.
Dissertation

An investigation into the key components of internal employer brand and its’ impact on organisational performance and retention of talent within the recruitment sector in Ireland

TL;DR: In this article, the authors explore the impact of internal employer branding on organisational performance and retention of talent within the recruitment sector in Ireland, concluding that effective internal communication that is open and transparent should be the basis for any internal employer brand in order for organisations to keep employees engaged, retain talent and improve business performance.
Journal ArticleDOI

Employer Branding as a Contemporary Challenge in the 2020 Workplace; During the Era of Transformational Change

TL;DR: In this paper, the authors aimed at getting a clearer understanding of Generation Z perception of 2020 workplace and reflecting on how an employer branding (EB) strategy can be the answer for differentiation, through the delivery of a value proposition based on functional, symbolic and economical benefits, which should be consistent with the needs of this new generation.
Journal ArticleDOI

Employer branding and it’s impact on employee retention in pharmaceutical industry of gujarat

TL;DR: In this paper, the effect of hierarchical practices to appeal and hold on Employer Branding has been analyzed with the assistance of structured survey and is analyzed utilizing Smart PLS (Partial Least Square).

Employer branding: A way to retain young employees : A qualitative study on how SMEs use employer branding in order to retain young employees in their organization and how it is perceived.

TL;DR: In this article, the authors present a problem where the voluntary turnover of employees is increasing, the baby boomer generation is retiring and the remaining jobs are to be filled with the workforce left behind.